Introduction to Paid Search
Build a foundation of PPC knowledge with our introductory session designed to teach you all about the basic principles of keywords, bidding & best practice.
Course Agenda
What is Search?
An introduction to search engines, why and how they’re used and the difference between Organic and Paid search.
Account structure
The key to any successful Google Ads account is making sure you have a sound structure in place.
Keywords
Discover the importance of keywords, the different match types & how to conduct robust keyword research.
Ad copy
What it is and why it’s so important. How to write best in class, compelling ads every time.
Bids & Budgets
How bidding works and how to set budgets allowing you to launch you campaigns on Google Ads.
Measuring Success
If you can’t measure the results from paid search, are you even running Paid Search?
Your Trainers
Our courses are created and delivered by true biddable experts. As Paid Media Team Leads they are managing real life accounts everyday across many different verticals with many years of hands on experience under their belts.
In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.
Booking Info
Price: £250 + VAT
Location: Delivered remotely via Video Conference.
Date: 14th July 2022
Time: 2:00pm to 4:50pm
Can’t make this date? Contact us for more dates
To book your place, email partnerships@katteand.co
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