Introduction to Paid Search

Build a foundation of PPC knowledge with our introductory session designed to teach you all about the basic principles of keywords, bidding & best practice.

Course Agenda

What is Search?
An introduction to search engines, why and how they’re used and the difference between Organic and Paid search.

Account structure
The key to any successful Google Ads account is making sure you have a sound structure in place.

Discover the importance of keywords, the different match types & how to conduct robust keyword research.

Ad copy
What it is and why it’s so important. How to write best in class, compelling ads every time.

Bids & Budgets
How bidding works and how to set budgets allowing you to launch you campaigns on Google Ads.

Measuring Success
If you can’t measure the results from paid search, are you even running Paid Search?

Your Trainers

Our courses are created and delivered by true biddable experts. As Paid Media Team Leads they are managing real life accounts everyday across many different verticals with many years of hands on experience under their belts.

In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.

Booking Info

Price: £250 + VAT

Location: Delivered remotely via Video Conference.

Date: 14th July 2022

Time: 2:00pm to 4:50pm

Can’t make this date? Contact us for more dates

To book your place, email

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