Introduction to Paid Social
Build a foundation of Facebook Advertising knowledge with our introductory session designed to teach you all about the basic principles of social media advertising.
Course Agenda
What is Paid Social?
An introduction to paid social channels with a focus on Facebook Ads.
Account structure
Where campaigns, ad sets and adverts fit within an overarching account structure.
Creatives
Discover the importance of creatives and learn best practices when it comes to creative optimisation.
Audience Research
Learn how to conduct thorough and effective Audience Research to find the right people at the right time.
Bids & Budgets
How bidding works and how to set budgets allowing you to launch you campaigns on Facebook Ads.
Measuring Success
We’ll look at conversion tracking and attribution to make sure you can properly measure the impact of your advertising.
Your Trainers
Our courses are created and delivered by true biddable experts. As Paid Media Team Leads they are managing real life accounts everyday across many different verticals with many years of hands on experience under their belts.
In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.
Booking Info
Price: £250 + VAT
Location: Delivered remotely via Video Conference
Date: 15th July 2022
Time: 9:00am to 11:50am
Can’t make this date? Contact us for more dates
To book your place, email partnerships@katteand.co
What Our Clients Say
Don't take our word for it, take theirs:
Katté & Co are that incredibly rare thing: a team who combine the care and attention of a small agency, with the expertise and results you demand of a large one. Our portfolio businesses and I have worked with a wide range of agencies, and Katté are one of the few I never hesitate in recommending.Alex Nurnberg, Investment Manager at Pentland Ventures
Amazing agency, highly recommend for your PPC needs. They reduced our CPA by 40% in just 6 weeks. They get on with work, reporting is fantastic, highly data driven (as you would expect) and take the time to really understand your business. Plus the people are great too.Fiona Grindlay-Kuzian, Head of Marketing at So-sure
I have worked with Katté & Co for approx 2 years and the decision to hire them is one of the best of my career. Katté bring an honesty and clarity to our PPC and paid social campaigns that I haven’t experienced with any other agency. Their reporting is simple, informative and clear and their collaborative nature ensures that we get the best out of our budgets on an ongoing basis. I can’t recommend them highly enough!Tom Bath, Head of Marketing at The Economist
I started working with Katté & Co about a year ago and they have been a fantastic agency to work with; great communicators, deliver on the objectives promised and when things didn’t go as expected, agile enough to move quickly to change to find a working solution. I highly recommend them.Chris Scarlett, Group Head of Marketing at EMAP
No-nonsense agency with talented staff that understand our account in-depth and will actively seek new strategies to assist with hitting our objectives.Nick Wood, Marketing Operations Manager at GlobalWebIndex
We have always found Katté & Co to provide personal support remaining close to our business. It’s a pleasure to work with their team. The results have been (and continue to be) outstanding. I have no hesitation in recommending them.Ian Blackman, Chairman at Sealskinz
Katté & Co consistently deliver a best in class PPC service. We’ve been working with them for over 3 years now and the results speak for themselves. How they manage to deliver such impressive growth every single year continues to amaze me. We’ve seen incredible growth as a business over the last 3 years and PPC has played a fundamental part in this. We’re looking forward to many more years of growth with Katté & Co as our paid media partner.Julian Perera, Head of E-commerce at Closet London
Why Choose Us?
- We treat your budgets as if they were our own and focus on making you money.
- 100% reporting transparency. Every penny we spend is fully accounted for.
- Our PPC pros have over 10 years of experience managing and optimising campaigns.
- Straightforward and transparent fees with no hidden extras or mark-ups.