Introduction to Paid Social

Build a foundation of Facebook Advertising knowledge with our introductory session designed to teach you all about the basic principles of social media advertising.

Course Agenda

What is Paid Social?
An introduction to paid social channels with a focus on Facebook Ads.

Account structure
Where campaigns, ad sets and adverts fit within an overarching account structure.

Discover the importance of creatives and learn best practices when it comes to creative optimisation.

Audience Research
Learn how to conduct thorough and effective Audience Research to find the right people at the right time.

Bids & Budgets
How bidding works and how to set budgets allowing you to launch you campaigns on Facebook Ads.

Measuring Success
We’ll look at conversion tracking and attribution to make sure you can properly measure the impact of your advertising.

Your Trainers

Our courses are created and delivered by true biddable experts. As Paid Media Team Leads they are managing real life accounts everyday across many different verticals with many years of hands on experience under their belts.

In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.

Booking Info

Price: £250 + VAT

Location: Delivered remotely via Video Conference

Date: 15th July 2022

Time: 9:00am to 11:50am

Can’t make this date? Contact us for more dates

To book your place, email

Our other courses

Introduction to Paid Search

Thurs, 14 Jul 2022
2:00pm to 4:50pm

Find out more

What Our Clients Say

Don't take our word for it, take theirs:


Why Choose Us?

  • We treat your budgets as if they were our own and focus on making you money.
  • 100% reporting transparency. Every penny we spend is fully accounted for.
  • Our PPC pros have over 10 years of experience managing and optimising campaigns.
  • Straightforward and transparent fees with no hidden extras or mark-ups.


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    Paid SearchPaid SocialDisplayProgrammatic

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