Advanced Paid Search

You already have a solid foundation in PPC but are looking for that little bit more. This session is designed to take your existing PPC to the next level.

Course Agenda

Advanced Bidding
The pros and cons of Smart Bidding and how and when you should be using it to supercharge your PPC campaigns.

Audiences & Bid modifiers
The key to success is the effective use of audience. We’ll cover the very latest and most effective audience strategies.

What attribution really is and how you can truly understand the value of you different campaigns.

PPC Technology
What it is and why it’s so important. How you can and should be using technology to drive optimal performance.

Ad Parameters & Customisers
What are they and how they can be useful with practical examples and a chance to hone your skills.

Budgeting and Forecasting
Using the Keyword Planner and Performance Planner to simulate future performance and produce reliable forecasts.

Your Trainers

Our courses are created and delivered by true Paid Search experts. As Paid Search practitioners they are managing real life accounts everyday across many different ecommerce verticals with many years of hands on experience under their belts.

In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.

Booking Info

Price: £450 + VAT

Location: Katté & Co HQ, London

Date: 15th March 2023

Time: 10am to 1:30pm

Can’t make this date? Contact us for more dates

To book your place, email

Our other courses

Advanced Paid Search

Weds, 15 March 2023
10:00am to 1:30pm

Find out more

Advanced Paid Social

Weds, 22 March 2023
10:00am to 1:30pm

Find out more

What Our Clients Say

Don't take our word for it, take theirs:


Why Choose Us?

  • We treat your budgets as if they were our own and focus on making you money.
  • 100% reporting transparency. Every penny we spend is fully accounted for.
  • Our PPC pros have over 10 years of experience managing and optimising campaigns.
  • Straightforward and transparent fees with no hidden extras or mark-ups.


    Which channels would you like us to review?*
    Paid SearchPaid SocialDisplayProgrammatic

    You're in safe hands