Campaign-level conversions & conversion action sets

Is it possible to count a specific conversion at the campaign level?Today, the…


Should you bid on your own brand terms?

As an agency, we often get asked ‘Why should we bid on Brand terms?’ ‘Isn’t it…


Smart(er) Bidding

Anyone who has recently been involved with any…


Pay for Conversions on the Google Display Network

GoogleAds launched plenty of new features in…


WINNERS: The Drum Recommends Digital Agency Awards 2018

We've only gone and done it (again)! For the…


Katté & Co are a Top 100 Independent Agency

Katté & Co selected for The Drum's Top 100 Independent Agencies in the…


Google Fined £2.14 Billion - What's all the fuss about?

The European Commission (EC) have landed Google with a record £2.14bn fine…


Google Are Stopping Personalised Gmail Advertising

Google are to stop spying on consumer’s email content in Gmail (well, at…