How to succeed with Google's Smart Bidding in 2021 & beyond
Katté & Co presents the next instalment of Breakfast BytesTM sharing the very latest best practices, what to avoid and how to get the best results from Google’s Machine Learning solutions.
AGENDA
Breakfast BytesTM is back! Sadly not in person for now, but the next best thing – online via webinar!
In December’s edition we’ll be looking at Google’s Smart Bidding solutions and how you can get the best from them.
We’ll cover:
- What is Machine Learning
- What is Smart Bidding
- What are its benefits?
- What are the pitfalls and how to avoid them
- Should you be using it?
- What results can you expect?
- Q & A
Who should attend?
- You’re currently using Google Ads but haven’t tried Smart Bidding yet
- You’re using Smart Bidding but haven’t seen good results
- You’re skeptical about even testing Smart Bidding
- You want to try Smart Bidding but you’re not sure where to start
- You have questions you’d like an expert to answer about Smart Bidding
SPEAKERS

James Guerin
Head of Partnerships & Events
Katté & Co

Jack Giddens
Head of Biddable
Katté & Co
WHEN
Date: 1st December, 2020
Time: 08:30am UK
Duration: approx 25 mins
Can’t make this date? Sign up to hear about the next one.
REGISTRATION
Our other events & resources
PPC Playbook: Navigating a crisis
This playbook focuses on the impact to Biddable Media and aims to be a helpful guide for navigating the situation and the opportunities it presents.
The 2020 ultimate guide to Smart Bidding
Debunking the 'black box' misconception, 6 x actionable strategies to truly leverage the power of machine learning and much more!
Leveraging automation & machine learning for PPC success
Thurs, 2 July 2020
11:30am BST