How to succeed with Google's Smart Bidding in 2021 & beyond

Katté & Co presents the next instalment of Breakfast BytesTM  sharing  the very latest best practices, what to avoid and how to get the best results from Google’s Machine Learning solutions.



Breakfast BytesTM is back! Sadly not in person for now, but the next best thing – online via webinar!

In December’s edition we’ll be looking at Google’s Smart Bidding solutions and how you can get the best from them.

We’ll cover:

  • What is Machine Learning
  • What is Smart Bidding
  • What are its benefits?
  • What are the pitfalls and how to avoid them
  • Should you be using it?
  • What results can you expect?
  • Q & A


Who should attend?

  • You’re currently using Google Ads but haven’t tried Smart Bidding yet
  • You’re using Smart Bidding but haven’t seen good results
  • You’re skeptical about even testing Smart Bidding
  • You want to try Smart Bidding but you’re not sure where to start
  • You have questions you’d like an expert to answer about Smart Bidding


James Guerin
Head of Partnerships & Events
Katté & Co

Jack Giddens
Head of Biddable
Katté & Co


Date: 1st December, 2020

Time: 08:30am UK

Duration: approx 25 mins

Can’t make this date? Sign up to hear about the next one.


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