Google Ads has changed so why hasn't your account structure?

Join us for the latest in our Breakfast BytesTM series…



Join us for the latest in our Breakfast BytesTM series where we’ll explore paid search account structures, and why granular isn’t necessarily best.

We’ll cover:

  • Traditional vs new account structure, pros and cons.
  • Insight from our testing and best practice implementation
  • Considerations when using smart bidding
  • Q & A

Who should attend?

  • You’re currently using Google Ads
  • You’re using Smart Bidding but haven’t seen good results
  • You’re currently using SKAGs (Single Keyword Ad Groups)
  • Your Google Ads account has thousands of campaigns.
  • You have questions you’d like an expert to answer about account structures


James Guerin
Head of Partnerships & Events
Katté & Co

Jack Trent
Snr Biddable Analyst
Katté & Co


Date: 2nd February, 2021

Time: 08:30am UK

Duration: approx 25 mins

Can’t make this date? Sign up to hear about the next one.


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