Google Ads has changed so why hasn't your account structure?


Join us for the latest in our Breakfast BytesTM series…

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AGENDA


Join us for the latest in our Breakfast BytesTM series where we’ll explore paid search account structures, and why granular isn’t necessarily best.

We’ll cover:

  • Traditional vs new account structure, pros and cons.
  • Insight from our testing and best practice implementation
  • Considerations when using smart bidding
  • Q & A

Who should attend?

  • You’re currently using Google Ads
  • You’re using Smart Bidding but haven’t seen good results
  • You’re currently using SKAGs (Single Keyword Ad Groups)
  • Your Google Ads account has thousands of campaigns.
  • You have questions you’d like an expert to answer about account structures

SPEAKERS


James Guerin
Head of Partnerships & Events
Katté & Co

Jack Trent
Snr Biddable Analyst
Katté & Co

WHEN


Date: 2nd February, 2021

Time: 08:30am UK

Duration: approx 25 mins

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