Every month you’ll get a shiny report outlining all the work we’ve done (& the thought process behind it) and what we’ve got lined up for the coming month. We’ll report on the important stuff (does it really matter to you that ad copy variation 4 beat variation 3 by 0.0034% this month – probably not, but we use that data to craft our next set of ad copy to make sure we’re constantly optimising for click through’s). We can report on this stuff if you’d like, but clients tend to focus more on results that matter to them – how many sales, leads, signups and that sort of thing. For E-commerce our main KPI tends to be ROAS (return on ad spend) and for Lead Generation it’s CPA (cost per acquisition) both of which we work to improve month on month on month with our incremental gains strategies. At the end of the day we spend time putting together these reports to provide you useful stats and insight so we’ll happily tailor them to include whatever’s most important for you.