PPC Agency in London

Depending on your objectives we tend to start very small and focussed to make sure we are generating a positive ROI from the offset. We build out lots and lots of ad groups all with very focussed themes of keywords and highly relevant ad copy. We’ll also use the ad copy to pre-qualify visitors before they even click your ad so that you’re not wasting money. No more than 2-3 keywords in any ad group – if you’ve got more, you’re doing something wrong! It’s now that we make sure your landing pages are optimised too – because that makes a huge difference. There’s no point sending traffic to pages that don’t work. We need the traffic to convert so we’ll work with you or your developers to make this happen. Our team of CRO specialists really come into their own here. You’d be surprised how much of a difference changing a word or a colour here and there will have!

As with any campaign it’s essential to have this in place. If it’s phone calls to your sales team that you’re trying to generate we need to be tracking those calls from the keyword the customer typed into Google, to the ad they clicked and the page of your site they landed on. It’s all really useful data that our analytics gurus can take action on to improve future performance.

Based on all the lovely data we’re collecting we constantly optimise and improve the performance of the account and campaigns. We’ll do this daily. Based on the targets we’ve set and the results we’ve achieved so far we can tailor the direction of the campaign to maximise ROI. With PPC once you’ve done the basics and been up and running for a few months it’s all about the incremental gains. Shaving 0.004% off your cost per acquisition when scaled across thousands of clicks can really make a difference, trust us!

Every month you’ll get a shiny report outlining all the work we’ve done (& the thought process behind it) and what we’ve got lined up for the coming month. We’ll report on the important stuff (does it really matter to you that ad copy variation 4 beat variation 3 by 0.0034% this month – probably not, but we use that data to craft our next set of ad copy to make sure we’re constantly optimising for click through’s). We can report on this stuff if you’d like, but clients tend to focus more on results that matter to them – how many sales, leads, signups and that sort of thing. For E-commerce our main KPI tends to be ROAS (return on ad spend) and for Lead Generation it’s CPA (cost per acquisition) both of which we work to improve month on month on month with our incremental gains strategies. At the end of the day we spend time putting together these reports to provide you useful stats and insight so we’ll happily tailor them to include whatever’s most important for you.

Our pricing structure is simple and transparent and works off a % of media spend.

All our clients own their own relationship with publishers (Google, Facebook, Microsoft etc.) directly and as such have complete visibility on media spend. There are no hidden markups.