The Challenge.


Sealskinz approached Katté & Co as they felt their current PPC campaigns weren’t delivering the return that they should or could be.

Our Solution.


Used to inheriting long-running stagnated accounts, we conducted a thorough top to bottom audit.
We completely rebuilt the Google Shopping structure creating three different campaigns each with differing priorities, allowing us to bid appropriately according to the search intent (and therefore predicted profitability) of keywords.
We implemented a complete account structure overhaul allowing us to really segment queries by search intent which in turn allowed us to create very specific ad copy to increase Quality Score, decrease average CPC and ultimately increase overall profitability.

The Results.


We’ve delivered some impressive Year On Year growth across all key metrics (apart from Spend - which we managed to reduce!). We're now into our second year of working with Sealskinz and YoY growth remains impressive.

+74%

increase in ROAS

-10%

decrease in CPCs

-16%

decrease in Cost

+45%

increase in Revenue

like what you see?

Let us show youwhat we can do for you


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