PPC Playbook: Navigating the crisis


This playbook focuses on the impact to Biddable Media and aims to be a helpful guide for navigating the situation and the opportunities it presents.

As you’d expect, some sectors have been hit particularly badly in the short-term, but even those not able to trade right now should be preparing for a sizeable bounce-back when restrictions are lifted. Brands that are finding authentically creative ways to stay part of the conversation now will be the first consumers visit, and spend with, after.

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What's inside?

  • Real-life PPC data from before and during the pandemic
  • Actionable recommendations for your PPC campaigns
  • Insights from our expert Biddable Analysts
  • Insights from Google & Microsoft
  • Tips and tricks to maximise any opportunities these extraordinary times may present.

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Written by biddable experts


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