PPC Playbook: Navigating the crisis

This playbook focuses on the impact to Biddable Media and aims to be a helpful guide for navigating the situation and the opportunities it presents.

As you’d expect, some sectors have been hit particularly badly in the short-term, but even those not able to trade right now should be preparing for a sizeable bounce-back when restrictions are lifted. Brands that are finding authentically creative ways to stay part of the conversation now will be the first consumers visit, and spend with, after.


What's inside?

  • Real-life PPC data from before and during the pandemic
  • Actionable recommendations for your PPC campaigns
  • Insights from our expert Biddable Analysts
  • Insights from Google & Microsoft
  • Tips and tricks to maximise any opportunities these extraordinary times may present.

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    Written by biddable experts

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