
PPC Playbook: Navigating the crisis
This playbook focuses on the impact to Biddable Media and aims to be a helpful guide for navigating the situation and the opportunities it presents.
As you’d expect, some sectors have been hit particularly badly in the short-term, but even those not able to trade right now should be preparing for a sizeable bounce-back when restrictions are lifted. Brands that are finding authentically creative ways to stay part of the conversation now will be the first consumers visit, and spend with, after.
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What's inside?
- Real-life PPC data from before and during the pandemic
- Actionable recommendations for your PPC campaigns
- Insights from our expert Biddable Analysts
- Insights from Google & Microsoft
- Tips and tricks to maximise any opportunities these extraordinary times may present.
Download the PPC Playbook
Written by biddable experts
What Our Clients Say
The Katté team onboarded us during a crucial time of the year and really impressed with the amount of development work they were able to complete in a short space of time. Their proactivity and commitment to keeping us informed and involved in every stage of the process was key to a very successful year, and has set us up for future success. Their team is friendly, knowledgeable and all-round great to work with. I highly recommend Katté & Co. as an agency partner.Chief Marketing Officer at Oliver Bonas
Katté have achieved things we didn't think were possible with our Paid Search.Ben Farren, CEO at SPOKE
I highly recommend Katté & Co as a digital growth agency.Ciaran McClellan, Growth Director at ME+EM
Katté has driven growth beyond all expectations. They’ve more than doubled our investment on non-brand search whilst managing to maintain a stable CPA and actually increasing ROAS by 30%. A steep improvement from all other PPC agencies I’ve worked with before: I cannot recommend them more highly.Sullivan Gimaret, Head of Growth at SPOKE
Katté have been fantastic, they have developed a deep understanding of our business and our complicated, and long, customer journey. They’ve provided fantastic expertise as we’ve rapidly scaled channels whilst delivering major efficiency gains.Geoff Bull, CMO at Swyft
Katté & Co are that incredibly rare thing: a team who combine the care and attention of a small agency, with the expertise and results you demand of a large one. Our portfolio businesses and I have worked with a wide range of agencies, and Katté are one of the few I never hesitate in recommending.Alex Nurnberg, Investment Manager at Pentland Ventures
I have worked with Katté & Co for approx 2 years and the decision to hire them is one of the best of my career. Katté bring an honesty and clarity to our PPC and paid social campaigns that I haven’t experienced with any other agency. Their reporting is simple, informative and clear and their collaborative nature ensures that we get the best out of our budgets on an ongoing basis. I can’t recommend them highly enough!Tom Bath, Head of Marketing at The Economist
https://katteand.co/gary-ingram-TDS-testimonial/Chief Revenue Officer at The Diamond Store