Paid Search


The Katté & Co. approach to Paid Search is simple in concept and complex in execution. We believe the most effective client-agency partnerships are long-lasting, mutually beneficial and based on clear goals. As a result, we have developed and refined a best practice over many years that allows us to take our expertise and apply it specifically to your business.

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Our process


We formulate a bespoke approach for every client that is based around seven core principles.

A goal-based approach to Paid Search requires goals. Our annual contracts are based around quarterly business targets agreed ahead of time with you. We don’t just promise, we deliver. We see it as our responsibility to agree ambitious and realistic targets that ensure we can achieve, and then exceed, the results you need.

We see our agency as an extension of your in-house team. We pride ourselves on keeping our clients fully informed. Our clients can expect clear answers from their dedicated account team within hours, not days. During key trading periods, our team will be on hand for instant responses.

Technical expertise and ambitious roadmaps are nothing without exceptional reporting. Every business is different, so we build our reports from the ground up for each client, presenting you with the data views you need to make decisions that can make a real difference to your business. Our reporting is based on big data solutions such as Google BigQuery. Even with huge datasets, our reports are fast-loading and flexible.

Our team has decades of experience in Paid Search, with an understanding of both manual and machine learning approaches to account management. Over several years we have developed a deep understanding of the behaviour of smart bidding solutions that will set you ahead of the competition. We constantly reinvest in training our teams and robust testing and feedback loops to ensure we are defining industry best practice, not just following it.

We are a Google Premier Partner, placing us in the top 3% of UK agencies. This gives us, and you, access to a team of Google experts to provide insights and additional tools for testing, interpreting market conditions and identifying growth opportunities for your existing activity.

We are a UK-based agency, but our outlook and expertise is global. We are a founding partner in Google’s International Growth program. Working in close collaboration with their Global Business Solutions team we can assist you in identifying opportunities for entering into new markets and localising your onsite journey, alongside post-launch analyses and feedback.

Our philosophy is simple: total transparency in reporting, testing and results. We adapt our approach to your needs. Want to set us a target and leave us to it? We can do that. Want the raw data for yourself to run your own reports alongside ours? We can do that. At every stage we can provide you with as much or as little data as you need to be confident that we are maximising results.

Why Choose Us?

  • We treat your budgets as if they were our own and focus on making you money.
  • 100% reporting transparency. Every penny we spend is fully accounted for.
  • Our PPC pros have over 10 years of experience managing and optimising campaigns.
  • Straightforward and transparent fees with no hidden extras or mark-ups.

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