Training Archives - Katté & Co

Advanced Paid Social

You already have a solid foundation in Paid Social but are looking for that little bit more. This session is designed to take your existing Paid Social to the next level.

Course Agenda

Advanced Bidding
The pros and cons of Smart Bidding and how and when you should be using it to supercharge your PPC campaigns.

Audiences & Bid modifiers
The key to success is the effective use of audience. We’ll cover the very latest and most effective audience strategies.

Attribution
What attribution really is and how you can truly understand the value of you different campaigns.

PPC Technology
What it is and why it’s so important. How you can and should be using technology to drive optimal performance.

Ad Parameters & Customisers
What are they and how they can be useful with practical examples and a chance to hone your skills.

Budgeting and Forecasting
Using the Keyword Planner and Performance Planner to simulate future performance and produce reliable forecasts.

Your Trainers

Our courses are created and delivered by true Paid Social experts. As Paid Social practitioners they are managing real life accounts everyday across many different ecommerce verticals with many years of hands on experience under their belts.

In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.

Booking Info

Price: £450 + VAT

Location: Katté & Co HQ, London

Date: 22^nd March 2023

Time: 10am to 1:30pm

Can’t make this date? Contact us for more dates

To book your place, email partnerships@katteand.co

Our other courses

Advanced Paid Search

Weds, 15 March 2023
10:00am to 1:30pm

Find out more

Advanced Paid Social

Weds, 22 March 2023
10:00am to 1:30pm

Find out more

What Our Clients Say

Don't take our word for it, take theirs:

Katté & Co are that incredibly rare thing: a team who combine the care and attention of a small agency, with the expertise and results you demand of a large one. Our portfolio businesses and I have worked with a wide range of agencies, and Katté are one of the few I never hesitate in recommending.Alex Nurnberg, Investment Manager at Pentland Ventures

Amazing agency, highly recommend for your PPC needs. They reduced our CPA by 40% in just 6 weeks. They get on with work, reporting is fantastic, highly data driven (as you would expect) and take the time to really understand your business. Plus the people are great too.Fiona Grindlay-Kuzian, Head of Marketing at So-sure

I have worked with Katté & Co for approx 2 years and the decision to hire them is one of the best of my career. Katté bring an honesty and clarity to our PPC and paid social campaigns that I haven’t experienced with any other agency. Their reporting is simple, informative and clear and their collaborative nature ensures that we get the best out of our budgets on an ongoing basis. I can’t recommend them highly enough!Tom Bath, Head of Marketing at The Economist

I started working with Katté & Co about a year ago and they have been a fantastic agency to work with; great communicators, deliver on the objectives promised and when things didn’t go as expected, agile enough to move quickly to change to find a working solution. I highly recommend them.Chris Scarlett, Group Head of Marketing at EMAP

No-nonsense agency with talented staff that understand our account in-depth and will actively seek new strategies to assist with hitting our objectives.Nick Wood, Marketing Operations Manager at GlobalWebIndex

We have always found Katté & Co to provide personal support remaining close to our business. It’s a pleasure to work with their team. The results have been (and continue to be) outstanding. I have no hesitation in recommending them.Ian Blackman, Chairman at Sealskinz

Katté & Co consistently deliver a best in class PPC service. We’ve been working with them for over 3 years now and the results speak for themselves. How they manage to deliver such impressive growth every single year continues to amaze me. We’ve seen incredible growth as a business over the last 3 years and PPC has played a fundamental part in this. We’re looking forward to many more years of growth with Katté & Co as our paid media partner.Julian Perera, Head of E-commerce at Closet London

ASK ABOUT TRAINING

Why Choose Us?

We treat your budgets as if they were our own and focus on making you money.
100% reporting transparency. Every penny we spend is fully accounted for.
Our PPC pros have over 10 years of experience managing and optimising campaigns.
Straightforward and transparent fees with no hidden extras or mark-ups.

BIDDABLE REVIEW

You're in safe hands

by michelle

Careers 2021

We're hiring!

WHY US?

Our success is entirely down to our fantastic team so whilst we might be very picky when it comes to hiring, once you’re in, we take very good care of our people (and you’ll probably never want to leave). When it comes to looking after our people, our philosophy is simple: the happier our people are, the better our agency will be. That means personal and professional development is a top priority for us and we work extremely hard to make sure coming to work is enjoyable and never a chore!

Yes we have swish offices with a pool table with and fully stocked fridge (not to mention the other perks) but that stuff doesn’t define us. We all have a shared desire to become the best Paid Search + Social agency in Europe delivering performance and a service level to be proud of, for brands we actually want to work with. We’re always on the lookout for like-minded people to join us on this journey so if that sounds like you please keep exploring…

OPEN ROLES

Graduate PPC (Paid Search) Analyst [Entry Level]

Paid Search Analyst

Paid Social Analyst

Biddable Technology Lead

Our open roles

A day in the life...

A few snaps - (more on our Insta!)

What Our Clients Say

Don't See A Job For You?

We love receiving speculative job enquiries so why not drop us a line. Generic cover letters/enquiries are not read.

Perks & Benefits

A few of the many perks

Extra day of holiday each year you serve

Mental Health Support (Spill)

Above average Pension scheme

Flexible working hours

Gym memberships at your gym of choice

Cycle to work scheme

Weekly Personal Training sessions

Half-day Fridays during the summer

Work From Anywhere

Unlimited Barista style coffee

Showers & bike storage at the office

Premium Perkbox Membership

Fruit

Healthy (and not-so-healthy) snacks

Fully stocked Beer/Wine/Soft-drinks fridge

A packed social calendar of events

Epic Summer + Christmas Parties (IYKYK)

Lunch & Learn Sessions (we call them ‘Juicy Tips’!)

by michelle

Introduction to Paid Social

Build a foundation of Facebook Advertising knowledge with our introductory session designed to teach you all about the basic principles of social media advertising.

Course Agenda

What is Paid Social?
An introduction to paid social channels with a focus on Facebook Ads.

Account structure
Where campaigns, ad sets and adverts fit within an overarching account structure.

Creatives
Discover the importance of creatives and learn best practices when it comes to creative optimisation.

Audience Research
Learn how to conduct thorough and effective Audience Research to find the right people at the right time.

Bids & Budgets
How bidding works and how to set budgets allowing you to launch you campaigns on Facebook Ads.

Measuring Success
We’ll look at conversion tracking and attribution to make sure you can properly measure the impact of your advertising.

Your Trainers

Our courses are created and delivered by true biddable experts. As Paid Media Team Leads they are managing real life accounts everyday across many different verticals with many years of hands on experience under their belts.

In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.

Booking Info

Price: £250 + VAT

Location: Delivered remotely via Video Conference

Date: 15th July 2022

Time: 9:00am to 11:50am

Can’t make this date? Contact us for more dates

To book your place, email partnerships@katteand.co

Our other courses

Introduction to Paid Search

Thurs, 14 Jul 2022
2:00pm to 4:50pm

Find out more

What Our Clients Say

Don't take our word for it, take theirs:

Katté & Co are that incredibly rare thing: a team who combine the care and attention of a small agency, with the expertise and results you demand of a large one. Our portfolio businesses and I have worked with a wide range of agencies, and Katté are one of the few I never hesitate in recommending.Alex Nurnberg, Investment Manager at Pentland Ventures

Amazing agency, highly recommend for your PPC needs. They reduced our CPA by 40% in just 6 weeks. They get on with work, reporting is fantastic, highly data driven (as you would expect) and take the time to really understand your business. Plus the people are great too.Fiona Grindlay-Kuzian, Head of Marketing at So-sure

I have worked with Katté & Co for approx 2 years and the decision to hire them is one of the best of my career. Katté bring an honesty and clarity to our PPC and paid social campaigns that I haven’t experienced with any other agency. Their reporting is simple, informative and clear and their collaborative nature ensures that we get the best out of our budgets on an ongoing basis. I can’t recommend them highly enough!Tom Bath, Head of Marketing at The Economist

I started working with Katté & Co about a year ago and they have been a fantastic agency to work with; great communicators, deliver on the objectives promised and when things didn’t go as expected, agile enough to move quickly to change to find a working solution. I highly recommend them.Chris Scarlett, Group Head of Marketing at EMAP

No-nonsense agency with talented staff that understand our account in-depth and will actively seek new strategies to assist with hitting our objectives.Nick Wood, Marketing Operations Manager at GlobalWebIndex

We have always found Katté & Co to provide personal support remaining close to our business. It’s a pleasure to work with their team. The results have been (and continue to be) outstanding. I have no hesitation in recommending them.Ian Blackman, Chairman at Sealskinz

Katté & Co consistently deliver a best in class PPC service. We’ve been working with them for over 3 years now and the results speak for themselves. How they manage to deliver such impressive growth every single year continues to amaze me. We’ve seen incredible growth as a business over the last 3 years and PPC has played a fundamental part in this. We’re looking forward to many more years of growth with Katté & Co as our paid media partner.Julian Perera, Head of E-commerce at Closet London

ASK ABOUT TRAINING

Why Choose Us?

We treat your budgets as if they were our own and focus on making you money.
100% reporting transparency. Every penny we spend is fully accounted for.
Our PPC pros have over 10 years of experience managing and optimising campaigns.
Straightforward and transparent fees with no hidden extras or mark-ups.

BIDDABLE REVIEW

You're in safe hands

by Tom Katté

Advanced Paid Search

You already have a solid foundation in PPC but are looking for that little bit more. This session is designed to take your existing PPC to the next level.

Course Agenda

Advanced Bidding
The pros and cons of Smart Bidding and how and when you should be using it to supercharge your PPC campaigns.

Audiences & Bid modifiers
The key to success is the effective use of audience. We’ll cover the very latest and most effective audience strategies.

Attribution
What attribution really is and how you can truly understand the value of you different campaigns.

PPC Technology
What it is and why it’s so important. How you can and should be using technology to drive optimal performance.

Ad Parameters & Customisers
What are they and how they can be useful with practical examples and a chance to hone your skills.

Budgeting and Forecasting
Using the Keyword Planner and Performance Planner to simulate future performance and produce reliable forecasts.

Your Trainers

Our courses are created and delivered by true Paid Search experts. As Paid Search practitioners they are managing real life accounts everyday across many different ecommerce verticals with many years of hands on experience under their belts.

In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.

Booking Info

Price: £450 + VAT

Location: Katté & Co HQ, London

Date: 15^th March 2023

Time: 10am to 1:30pm

Can’t make this date? Contact us for more dates

To book your place, email partnerships@katteand.co

Our other courses

Advanced Paid Search

Weds, 15 March 2023
10:00am to 1:30pm

Find out more

Advanced Paid Social

Weds, 22 March 2023
10:00am to 1:30pm

Find out more

What Our Clients Say

Don't take our word for it, take theirs:

Katté & Co are that incredibly rare thing: a team who combine the care and attention of a small agency, with the expertise and results you demand of a large one. Our portfolio businesses and I have worked with a wide range of agencies, and Katté are one of the few I never hesitate in recommending.Alex Nurnberg, Investment Manager at Pentland Ventures

Amazing agency, highly recommend for your PPC needs. They reduced our CPA by 40% in just 6 weeks. They get on with work, reporting is fantastic, highly data driven (as you would expect) and take the time to really understand your business. Plus the people are great too.Fiona Grindlay-Kuzian, Head of Marketing at So-sure

I have worked with Katté & Co for approx 2 years and the decision to hire them is one of the best of my career. Katté bring an honesty and clarity to our PPC and paid social campaigns that I haven’t experienced with any other agency. Their reporting is simple, informative and clear and their collaborative nature ensures that we get the best out of our budgets on an ongoing basis. I can’t recommend them highly enough!Tom Bath, Head of Marketing at The Economist

I started working with Katté & Co about a year ago and they have been a fantastic agency to work with; great communicators, deliver on the objectives promised and when things didn’t go as expected, agile enough to move quickly to change to find a working solution. I highly recommend them.Chris Scarlett, Group Head of Marketing at EMAP

No-nonsense agency with talented staff that understand our account in-depth and will actively seek new strategies to assist with hitting our objectives.Nick Wood, Marketing Operations Manager at GlobalWebIndex

We have always found Katté & Co to provide personal support remaining close to our business. It’s a pleasure to work with their team. The results have been (and continue to be) outstanding. I have no hesitation in recommending them.Ian Blackman, Chairman at Sealskinz

Katté & Co consistently deliver a best in class PPC service. We’ve been working with them for over 3 years now and the results speak for themselves. How they manage to deliver such impressive growth every single year continues to amaze me. We’ve seen incredible growth as a business over the last 3 years and PPC has played a fundamental part in this. We’re looking forward to many more years of growth with Katté & Co as our paid media partner.Julian Perera, Head of E-commerce at Closet London

ASK ABOUT TRAINING

Why Choose Us?

We treat your budgets as if they were our own and focus on making you money.
100% reporting transparency. Every penny we spend is fully accounted for.
Our PPC pros have over 10 years of experience managing and optimising campaigns.
Straightforward and transparent fees with no hidden extras or mark-ups.

BIDDABLE REVIEW

You're in safe hands

by Tom Katté

Introduction to Paid Search

Build a foundation of PPC knowledge with our introductory session designed to teach you all about the basic principles of keywords, bidding & best practice.

Course Agenda

What is Search?
An introduction to search engines, why and how they’re used and the difference between Organic and Paid search.

Account structure
The key to any successful Google Ads account is making sure you have a sound structure in place.

Keywords
Discover the importance of keywords, the different match types & how to conduct robust keyword research.

Ad copy
What it is and why it’s so important. How to write best in class, compelling ads every time.

Bids & Budgets
How bidding works and how to set budgets allowing you to launch you campaigns on Google Ads.

Measuring Success
If you can’t measure the results from paid search, are you even running Paid Search?

Your Trainers

In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.

Booking Info

Price: £250 + VAT

Location: Delivered remotely via Video Conference.

Date: 14th July 2022

Time: 2:00pm to 4:50pm

Can’t make this date? Contact us for more dates

To book your place, email partnerships@katteand.co

Our other courses

Introduction to Paid Social

Fri, 15 Jul 2022
9:00am to 11:50am

Find out more

What Our Clients Say

You're in safe hands

by Tom Katté

Biddable Media

Our Biddable Media Management Services

Paid Search

Our bread and butter. We combine years of experience, our unique best practice methodology and the very latest in technology and automation to deliver outstanding performance for our clients.

Shopping Ads (PLA)

Formerly known as PLAs, one of the fastest growing areas of PPC. We plan and execute successful shopping campaigns using a tried and tested method of bidding on keywords again!

Paid Social

Using the same performance and data-led principles we have a wealth of experience delivering high performance across Facebook, Instagram, Twitter & LinkedIn.

Display

The Google Display Network (GDN) boasts a 80%+ reach of all internet users and has some powerful contextual and audience targeting tools. It's a great place to show proof of concept before venturing into Programmatic.

Remarketing

Very powerful feature that we use across Search and Display to target users based on their previous browsing behaviour. Ideal for capturing lost leads/sales and repeat purchases.

Programmatic

We run campaigns at scale to reach new audiences based on their interests, browsing history and demographics. Transparent fees and reporting are a given.

Want a Biddable Audit?

Request Your Audit

by michelle

Careers

We're hiring!

OPEN ROLES:

Nothing found.

What's it like to work here?

A peak behind the scenes...

WHY US?

Our success is entirely down to our fantastic team so whilst we might be very picky when it comes to hiring, once you’re in, we take very good care of our people (and you’ll probably never want to leave). When it comes to looking after our people, our philosophy is simple: the better our people are, the better our agency will be. That means personal and professional development is a top priority for us.

Yes we have swish offices with bean-bags, pool-table, free fruit, free snacks (healthy + not so healthy!), free gym memberships, free personal training, cocktails on Fridays, above average pension scheme, perk-box subscriptions, 1pm finishes on Fridays, regular agency outings/parties/trips to the pub…[the list goes on] but that stuff doesn’t define us. We all have a hunger to be the go-to Paid Media agency for ecommerce brands delivering work and a service level to be proud of.