Advanced Paid Social

Advanced Paid Social


You already have a solid foundation in Paid Social but are looking for that little bit more. This session is designed to take your existing Paid Social to the next level.

Course Agenda


Advanced Bidding
The pros and cons of Smart Bidding and how and when you should be using it to supercharge your PPC campaigns.

Audiences & Bid modifiers
The key to success is the effective use of audience. We’ll cover the very latest and most effective audience strategies.

Attribution
What attribution really is and how you can truly understand the value of you different campaigns.

PPC Technology
What it is and why it’s so important. How you can and should be using technology to drive optimal performance.

Ad Parameters & Customisers
What are they and how they can be useful with practical examples and a chance to hone your skills.

Budgeting and Forecasting
Using the Keyword Planner and Performance Planner to simulate future performance and produce reliable forecasts.

Your Trainers


Our courses are created and delivered by true Paid Social experts. As Paid Social practitioners they are managing real life accounts everyday across many different ecommerce verticals with many years of hands on experience under their belts.

In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.

Booking Info


Price: £450 + VAT

Location: Katté & Co HQ, London

Date: 22nd March 2023

Time: 10am to 1:30pm

Can’t make this date? Contact us for more dates

To book your place, email partnerships@katteand.co

Our other courses


Advanced Paid Search

Weds, 15 March 2023
10:00am to 1:30pm

Find out more

Advanced Paid Social

Weds, 22 March 2023
10:00am to 1:30pm

Find out more

What Our Clients Say


Don't take our word for it, take theirs:

ASK ABOUT TRAINING

Why Choose Us?

  • We treat your budgets as if they were our own and focus on making you money.
  • 100% reporting transparency. Every penny we spend is fully accounted for.
  • Our PPC pros have over 10 years of experience managing and optimising campaigns.
  • Straightforward and transparent fees with no hidden extras or mark-ups.

BIDDABLE REVIEW

    Which channels would you like us to review?*
    Paid SearchPaid SocialDisplayProgrammatic

    You're in safe hands



    Careers 2021

    We're hiring!


    WHY US?

    Our success is entirely down to our fantastic team so whilst we might be very picky when it comes to hiring, once you’re in, we take very good care of our people (and you’ll probably never want to leave). When it comes to looking after our people, our philosophy is simple: the happier our people are, the better our agency will be. That means personal and professional development is a top priority for us and we work extremely hard to make sure coming to work is enjoyable and never a chore!

    Yes we have swish offices with a pool table with and fully stocked fridge (not to mention the other perks) but that stuff doesn’t define us. We all have a shared desire to become the best Paid Search + Social agency in Europe delivering performance and a service level to be proud of, for brands we actually want to work with. We’re always on the lookout for like-minded people to join us on this journey so if that sounds like you please keep exploring…

    Our open roles


    A day in the life...


    A few snaps - (more on our Insta!)

    What Our Clients Say


    Read More Client Testimonials

    Don't See A Job For You?

    We love receiving speculative job enquiries so why not drop us a line. Generic cover letters/enquiries are not read.

    Contact Us

    Perks & Benefits


    A few of the many perks

    Extra day of holiday each year you serve

    Mental Health Support (Spill)

    Above average Pension scheme

    Flexible working hours

    Gym memberships at your gym of choice

    Cycle to work scheme

    Weekly Personal Training sessions

    Half-day Fridays during the summer

    Work From Anywhere

    Unlimited Barista style coffee

    Showers & bike storage at the office

    Premium Perkbox Membership

    Fruit

    Healthy (and not-so-healthy) snacks

    Fully stocked Beer/Wine/Soft-drinks fridge

    A packed social calendar of events

    Epic Summer + Christmas Parties (IYKYK)

    Lunch & Learn Sessions (we call them ‘Juicy Tips’!)


    Introduction to Paid Social

    Introduction to Paid Social


    Build a foundation of Facebook Advertising knowledge with our introductory session designed to teach you all about the basic principles of social media advertising.

    Course Agenda


    What is Paid Social?
    An introduction to paid social channels with a focus on Facebook Ads.

    Account structure
    Where campaigns, ad sets and adverts fit within an overarching account structure.

    Creatives
    Discover the importance of creatives and learn best practices when it comes to creative optimisation.

    Audience Research
    Learn how to conduct thorough and effective Audience Research to find the right people at the right time.

    Bids & Budgets
    How bidding works and how to set budgets allowing you to launch you campaigns on Facebook Ads.

    Measuring Success
    We’ll look at conversion tracking and attribution to make sure you can properly measure the impact of your advertising.

    Your Trainers


    Our courses are created and delivered by true biddable experts. As Paid Media Team Leads they are managing real life accounts everyday across many different verticals with many years of hands on experience under their belts.

    In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.

    Booking Info


    Price: £250 + VAT

    Location: Delivered remotely via Video Conference

    Date: 15th July 2022

    Time: 9:00am to 11:50am

    Can’t make this date? Contact us for more dates

    To book your place, email partnerships@katteand.co

    Our other courses


    Introduction to Paid Search

    Thurs, 14 Jul 2022
    2:00pm to 4:50pm

    Find out more

    What Our Clients Say


    Don't take our word for it, take theirs:

    ASK ABOUT TRAINING

    Why Choose Us?

    • We treat your budgets as if they were our own and focus on making you money.
    • 100% reporting transparency. Every penny we spend is fully accounted for.
    • Our PPC pros have over 10 years of experience managing and optimising campaigns.
    • Straightforward and transparent fees with no hidden extras or mark-ups.

    BIDDABLE REVIEW

      Which channels would you like us to review?*
      Paid SearchPaid SocialDisplayProgrammatic

      You're in safe hands



      Advanced Paid Search

      Advanced Paid Search


      You already have a solid foundation in PPC but are looking for that little bit more. This session is designed to take your existing PPC to the next level.

      Course Agenda


      Advanced Bidding
      The pros and cons of Smart Bidding and how and when you should be using it to supercharge your PPC campaigns.

      Audiences & Bid modifiers
      The key to success is the effective use of audience. We’ll cover the very latest and most effective audience strategies.

      Attribution
      What attribution really is and how you can truly understand the value of you different campaigns.

      PPC Technology
      What it is and why it’s so important. How you can and should be using technology to drive optimal performance.

      Ad Parameters & Customisers
      What are they and how they can be useful with practical examples and a chance to hone your skills.

      Budgeting and Forecasting
      Using the Keyword Planner and Performance Planner to simulate future performance and produce reliable forecasts.

      Your Trainers


      Our courses are created and delivered by true Paid Search experts. As Paid Search practitioners they are managing real life accounts everyday across many different ecommerce verticals with many years of hands on experience under their belts.

      In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.

      Booking Info


      Price: £450 + VAT

      Location: Katté & Co HQ, London

      Date: 15th March 2023

      Time: 10am to 1:30pm

      Can’t make this date? Contact us for more dates

      To book your place, email partnerships@katteand.co

      Our other courses


      Advanced Paid Search

      Weds, 15 March 2023
      10:00am to 1:30pm

      Find out more

      Advanced Paid Social

      Weds, 22 March 2023
      10:00am to 1:30pm

      Find out more

      What Our Clients Say


      Don't take our word for it, take theirs:

      ASK ABOUT TRAINING

      Why Choose Us?

      • We treat your budgets as if they were our own and focus on making you money.
      • 100% reporting transparency. Every penny we spend is fully accounted for.
      • Our PPC pros have over 10 years of experience managing and optimising campaigns.
      • Straightforward and transparent fees with no hidden extras or mark-ups.

      BIDDABLE REVIEW

        Which channels would you like us to review?*
        Paid SearchPaid SocialDisplayProgrammatic

        You're in safe hands



        Introduction to Paid Search

        Introduction to Paid Search


        Build a foundation of PPC knowledge with our introductory session designed to teach you all about the basic principles of keywords, bidding & best practice.

        Course Agenda


        What is Search?
        An introduction to search engines, why and how they’re used and the difference between Organic and Paid search.

        Account structure
        The key to any successful Google Ads account is making sure you have a sound structure in place.

        Keywords
        Discover the importance of keywords, the different match types & how to conduct robust keyword research.

        Ad copy
        What it is and why it’s so important. How to write best in class, compelling ads every time.

        Bids & Budgets
        How bidding works and how to set budgets allowing you to launch you campaigns on Google Ads.

        Measuring Success
        If you can’t measure the results from paid search, are you even running Paid Search?

        Your Trainers


        Our courses are created and delivered by true biddable experts. As Paid Media Team Leads they are managing real life accounts everyday across many different verticals with many years of hands on experience under their belts.

        In such a fast paced industry, this real-world experience is essential to ensure you’re learning about the very latest features and best practices.

        Booking Info


        Price: £250 + VAT

        Location: Delivered remotely via Video Conference.

        Date: 14th July 2022

        Time: 2:00pm to 4:50pm

        Can’t make this date? Contact us for more dates

        To book your place, email partnerships@katteand.co

        Our other courses


        Introduction to Paid Social

        Fri, 15 Jul 2022
        9:00am to 11:50am

        Find out more

        What Our Clients Say


        You're in safe hands



        Biddable Media

        Our Biddable Media Management Services


        Paid Search

        Our bread and butter. We combine years of experience, our unique best practice methodology and the very latest in technology and automation to deliver outstanding performance for our clients.

        More on Paid Search (PPC)

        Shopping Ads (PLA)

        Formerly known as PLAs, one of the fastest growing areas of PPC. We plan and execute successful shopping campaigns using a tried and tested method of bidding on keywords again!

        Paid Social

        Using the same performance and data-led principles we have a wealth of experience delivering high performance across Facebook, Instagram, Twitter & LinkedIn.

        More on Paid Social

        Display

        The Google Display Network (GDN) boasts a 80%+ reach of all internet users and has some powerful contextual and audience targeting tools. It's a great place to show proof of concept before venturing into Programmatic.

        Remarketing

        Very powerful feature that we use across Search and Display to target users based on their previous browsing behaviour. Ideal for capturing lost leads/sales and repeat purchases.

        Programmatic

        We run campaigns at scale to reach new audiences based on their interests, browsing history and demographics. Transparent fees and reporting are a given.

        Want a Biddable Audit?

        Request Your Audit


        Careers

        Open roles


        £35,000 – £45,000
        Hybrid Remote


        What's it like to work here?


        A peak behind the scenes...

        WHY US?

        At Katté & Co, our secret weapon is our incredible team. We’re picky about who we hire, because we know the best people create the best work. But once you’re on board, we’re fiercely dedicated to your growth. We believe in you, and that means investing in you. Personal and professional development are top priorities, so you’ll have the resources and support to reach your full potential.

        Sure, the perks are good: competitive salary, company wide profit share, enhanced parental leave, truly flexible working, mental and financial health support, half days on Fridays during the summer [the list goes on…]. But the real win here is the chance to be part of something special. We’re all passionate about becoming the go-to paid media agency for ecommerce brands in Europe, and we’re hungry to deliver work that makes a difference.

        Join us, and be part of a team that’s redefining the industry, one campaign at a time.

        Perks & Benefits


        A few of the many perks

        Extra day of holiday each year you serve

        Mental Health Support (Spill)

        Above average Pension scheme

        Flexible working hours

        Gym memberships at your gym of choice

        Cycle to work scheme

        Weekly Personal Training sessions

        Half-day Fridays during the summer

        Work From Anywhere

        Unlimited Barista style coffee

        Showers & bike storage at the office

        Premium Perkbox Membership

        Fruit

        Healthy (and not-so-healthy) snacks

        Fully stocked Beer/Wine/Soft-drinks fridge

        A packed social calendar of events

        Epic Summer + Christmas Parties (IYKYK)

        Company wide profit share

        A day in the life...


        A few snaps - (more on our Insta!)

        What Our Team Say


        Don't See A Job For You?

        We love receiving speculative job enquiries so why not drop us a line. Generic cover letters/enquiries are not read.

        Contact Us