Why 2023 should be your year for international growth
Why 2023 should be your year for international growth
There’s no doubt that the UK’s ecommerce landscape is a little choppy right now, with a challenging economy and changing customer behaviours.
However we know that there are huge opportunities to be found in both established and emerging markets overseas. With the right tools and international marketing strategy, the barriers to entry have never been lower.
What’s inside?
- The current landscape – market trends in the UK and overseas
- The international export opportunity
- Insights from Google and Meta
- Implementation strategies – including identifying and researching markets
- Operational considerations
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The 2020 ultimate guide to Smart Bidding
The 2020 ultimate guide to Smart Bidding
Artificial intelligence and machine learning is not the future of digital advertising. It’s the right now.
Some of the smartest brains in the industry have come together to create an in-depth guide looking at what Smart Bidding is, how it works and most importantly how to get the most from it.
Many in our industry have been quick to criticise Smart Bidding, mainly for the apparent “lack of control” or “black box” nature of the tool but we debunk both of these misconceptions in the guide and also explain why you can’t just “set and forget” and expect great results.
What's inside?
- An overview of Smart Bidding & how it works
- Debunking the 'black box' misconception
- Insights from our expert Biddable Analysts
- 6 x actionable strategies to fully leverage its power
- Tips and tricks to maximise Smart Bidding's potential.
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Written by industry leaders
PPC Playbook: Navigating a crisis
PPC Playbook: Navigating the crisis
This playbook focuses on the impact to Biddable Media and aims to be a helpful guide for navigating the situation and the opportunities it presents.
As you’d expect, some sectors have been hit particularly badly in the short-term, but even those not able to trade right now should be preparing for a sizeable bounce-back when restrictions are lifted. Brands that are finding authentically creative ways to stay part of the conversation now will be the first consumers visit, and spend with, after.
What's inside?
- Real-life PPC data from before and during the pandemic
- Actionable recommendations for your PPC campaigns
- Insights from our expert Biddable Analysts
- Insights from Google & Microsoft
- Tips and tricks to maximise any opportunities these extraordinary times may present.
Download the PPC Playbook
Written by biddable experts