The 2020 ultimate guide to Smart Bidding

The 2020 ultimate guide to Smart Bidding

Artificial intelligence and machine learning is not the future of digital advertising. It’s the right now.

Some of the smartest brains in the industry have come together to create an in-depth guide looking at what Smart Bidding is, how it works and most importantly how to get the most from it.

Many in our industry have been quick to criticise Smart Bidding, mainly for the apparent “lack of control” or “black box” nature of the tool but we debunk both of these misconceptions in the guide and also explain why you can’t just “set and forget” and expect great results.

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What's inside?

  • An overview of Smart Bidding & how it works
  • Debunking the 'black box' misconception
  • Insights from our expert Biddable Analysts
  • 6 x actionable strategies to fully leverage its power
  • Tips and tricks to maximise Smart Bidding's potential.

Download the Guide

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    Written by industry leaders


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    PPC Playbook: Navigating a crisis

    PPC Playbook: Navigating the crisis


    This playbook focuses on the impact to Biddable Media and aims to be a helpful guide for navigating the situation and the opportunities it presents.

    As you’d expect, some sectors have been hit particularly badly in the short-term, but even those not able to trade right now should be preparing for a sizeable bounce-back when restrictions are lifted. Brands that are finding authentically creative ways to stay part of the conversation now will be the first consumers visit, and spend with, after.

    DOWNLOAD THE PLAYBOOK

    What's inside?

    • Real-life PPC data from before and during the pandemic
    • Actionable recommendations for your PPC campaigns
    • Insights from our expert Biddable Analysts
    • Insights from Google & Microsoft
    • Tips and tricks to maximise any opportunities these extraordinary times may present.

    Download the PPC Playbook

      By downloading this, you're opting in to receive our latest updates by email. You can unsubscribe at any time or change your preferences. We only use data provided to us in accordance with our Privacy Policy.


      Written by biddable experts


      What Our Clients Say


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