Ad Creative Playbook
The Ad Creative Playbook
Leverage the full potential of your creative efforts whilst driving measurable results for your business.
In an era where the marketing landscape is constantly evolving at pace, there is one constant: the power of creative. We’ve distilled our years of experience and expertise into a comprehensive guide that will show you exactly how to craft compelling ads that connect with your audience and deliver bottom line growth.
What's inside?
Everything you need to craft compelling ads that deliver business performance:
- Practical advice
- Expert insights
- Proven frameworks
- Real-world examples
- Winning strategies
- How to master the Hook, Influence, Convert framework
Need help?
Getting it right can be tricky. We're here to help if you have any questions or would like external support, just get in touch for a chat.
Results we're proud of
106% increase in orders
29% reduction in CPA
36% increase in Thumb Stopping Rate
51% increase in Spend
114% increase in Revenue
21% reduction in CPA
7% increase in revenue
13% reduction in spend
87% increase in spend YoY
55% increase in ROAS YoY
25% decrease in CPA YoY
90% increase in purchases from new customers
42% increase in CTR
26% decrease in conversion CPA
801% increase in shopping revenue YoY
304% increase in non-brand revenue YoY
180% increase in non-brand ROAS YoY
221% increase in spend
17% decrease in CPA
182% increase in revenue
7.4x increase in revenue
2.9x increase in cost
2.5x increase in ROAS
Why 2023 should be your year for international growth

Why 2023 should be your year for international growth
There’s no doubt that the UK’s ecommerce landscape is a little choppy right now, with a challenging economy and changing customer behaviours.
However we know that there are huge opportunities to be found in both established and emerging markets overseas. With the right tools and international marketing strategy, the barriers to entry have never been lower.
What’s inside?
- The current landscape – market trends in the UK and overseas
- The international export opportunity
- Insights from Google and Meta
- Implementation strategies – including identifying and researching markets
- Operational considerations
Download your copy now
What Our Clients Say
The Katté team onboarded us during a crucial time of the year and really impressed with the amount of development work they were able to complete in a short space of time. Their proactivity and commitment to keeping us informed and involved in every stage of the process was key to a very successful year, and has set us up for future success. Their team is friendly, knowledgeable and all-round great to work with. I highly recommend Katté & Co. as an agency partner.Chief Marketing Officer at Oliver Bonas
Katté have achieved things we didn't think were possible with our Paid Search.Ben Farren, CEO at SPOKE
I highly recommend Katté & Co as a digital growth agency.Ciaran McClellan, Growth Director at ME+EM
Katté has driven growth beyond all expectations. They’ve more than doubled our investment on non-brand search whilst managing to maintain a stable CPA and actually increasing ROAS by 30%. A steep improvement from all other PPC agencies I’ve worked with before: I cannot recommend them more highly.Sullivan Gimaret, Head of Growth at SPOKE
Katté have been fantastic, they have developed a deep understanding of our business and our complicated, and long, customer journey. They’ve provided fantastic expertise as we’ve rapidly scaled channels whilst delivering major efficiency gains.Geoff Bull, CMO at Swyft
Katté & Co are that incredibly rare thing: a team who combine the care and attention of a small agency, with the expertise and results you demand of a large one. Our portfolio businesses and I have worked with a wide range of agencies, and Katté are one of the few I never hesitate in recommending.Alex Nurnberg, Investment Manager at Pentland Ventures
I have worked with Katté & Co for approx 2 years and the decision to hire them is one of the best of my career. Katté bring an honesty and clarity to our PPC and paid social campaigns that I haven’t experienced with any other agency. Their reporting is simple, informative and clear and their collaborative nature ensures that we get the best out of our budgets on an ongoing basis. I can’t recommend them highly enough!Tom Bath, Head of Marketing at The Economist
Katté & Co are exceptional and I would recommend them to anybody (apart from my competitors). They worked hard to quickly and successfully become an extension of our marketing function and have taken our paid social up two or three gears in a relatively short space of time. Even now after more than a year of working together they continue to impress me with their drive, enthusiasm and innovation. Long may our successful partnership continue!Chief Revenue Officer at The Diamond Store
The 2020 ultimate guide to Smart Bidding

The 2020 ultimate guide to Smart Bidding
Artificial intelligence and machine learning is not the future of digital advertising. It’s the right now.
Some of the smartest brains in the industry have come together to create an in-depth guide looking at what Smart Bidding is, how it works and most importantly how to get the most from it.
Many in our industry have been quick to criticise Smart Bidding, mainly for the apparent “lack of control” or “black box” nature of the tool but we debunk both of these misconceptions in the guide and also explain why you can’t just “set and forget” and expect great results.
What's inside?
- An overview of Smart Bidding & how it works
- Debunking the 'black box' misconception
- Insights from our expert Biddable Analysts
- 6 x actionable strategies to fully leverage its power
- Tips and tricks to maximise Smart Bidding's potential.
Download the Guide
Written by industry leaders
What Our Clients Say
The Katté team onboarded us during a crucial time of the year and really impressed with the amount of development work they were able to complete in a short space of time. Their proactivity and commitment to keeping us informed and involved in every stage of the process was key to a very successful year, and has set us up for future success. Their team is friendly, knowledgeable and all-round great to work with. I highly recommend Katté & Co. as an agency partner.Chief Marketing Officer at Oliver Bonas
Katté have achieved things we didn't think were possible with our Paid Search.Ben Farren, CEO at SPOKE
I highly recommend Katté & Co as a digital growth agency.Ciaran McClellan, Growth Director at ME+EM
Katté has driven growth beyond all expectations. They’ve more than doubled our investment on non-brand search whilst managing to maintain a stable CPA and actually increasing ROAS by 30%. A steep improvement from all other PPC agencies I’ve worked with before: I cannot recommend them more highly.Sullivan Gimaret, Head of Growth at SPOKE
Katté have been fantastic, they have developed a deep understanding of our business and our complicated, and long, customer journey. They’ve provided fantastic expertise as we’ve rapidly scaled channels whilst delivering major efficiency gains.Geoff Bull, CMO at Swyft
Katté & Co are that incredibly rare thing: a team who combine the care and attention of a small agency, with the expertise and results you demand of a large one. Our portfolio businesses and I have worked with a wide range of agencies, and Katté are one of the few I never hesitate in recommending.Alex Nurnberg, Investment Manager at Pentland Ventures
I have worked with Katté & Co for approx 2 years and the decision to hire them is one of the best of my career. Katté bring an honesty and clarity to our PPC and paid social campaigns that I haven’t experienced with any other agency. Their reporting is simple, informative and clear and their collaborative nature ensures that we get the best out of our budgets on an ongoing basis. I can’t recommend them highly enough!Tom Bath, Head of Marketing at The Economist
Katté & Co are exceptional and I would recommend them to anybody (apart from my competitors). They worked hard to quickly and successfully become an extension of our marketing function and have taken our paid social up two or three gears in a relatively short space of time. Even now after more than a year of working together they continue to impress me with their drive, enthusiasm and innovation. Long may our successful partnership continue!Chief Revenue Officer at The Diamond Store
PPC Playbook: Navigating a crisis

PPC Playbook: Navigating the crisis
This playbook focuses on the impact to Biddable Media and aims to be a helpful guide for navigating the situation and the opportunities it presents.
As you’d expect, some sectors have been hit particularly badly in the short-term, but even those not able to trade right now should be preparing for a sizeable bounce-back when restrictions are lifted. Brands that are finding authentically creative ways to stay part of the conversation now will be the first consumers visit, and spend with, after.
What's inside?
- Real-life PPC data from before and during the pandemic
- Actionable recommendations for your PPC campaigns
- Insights from our expert Biddable Analysts
- Insights from Google & Microsoft
- Tips and tricks to maximise any opportunities these extraordinary times may present.
Download the PPC Playbook
Written by biddable experts
What Our Clients Say
The Katté team onboarded us during a crucial time of the year and really impressed with the amount of development work they were able to complete in a short space of time. Their proactivity and commitment to keeping us informed and involved in every stage of the process was key to a very successful year, and has set us up for future success. Their team is friendly, knowledgeable and all-round great to work with. I highly recommend Katté & Co. as an agency partner.Chief Marketing Officer at Oliver Bonas
Katté have achieved things we didn't think were possible with our Paid Search.Ben Farren, CEO at SPOKE
I highly recommend Katté & Co as a digital growth agency.Ciaran McClellan, Growth Director at ME+EM
Katté has driven growth beyond all expectations. They’ve more than doubled our investment on non-brand search whilst managing to maintain a stable CPA and actually increasing ROAS by 30%. A steep improvement from all other PPC agencies I’ve worked with before: I cannot recommend them more highly.Sullivan Gimaret, Head of Growth at SPOKE
Katté have been fantastic, they have developed a deep understanding of our business and our complicated, and long, customer journey. They’ve provided fantastic expertise as we’ve rapidly scaled channels whilst delivering major efficiency gains.Geoff Bull, CMO at Swyft
Katté & Co are that incredibly rare thing: a team who combine the care and attention of a small agency, with the expertise and results you demand of a large one. Our portfolio businesses and I have worked with a wide range of agencies, and Katté are one of the few I never hesitate in recommending.Alex Nurnberg, Investment Manager at Pentland Ventures
I have worked with Katté & Co for approx 2 years and the decision to hire them is one of the best of my career. Katté bring an honesty and clarity to our PPC and paid social campaigns that I haven’t experienced with any other agency. Their reporting is simple, informative and clear and their collaborative nature ensures that we get the best out of our budgets on an ongoing basis. I can’t recommend them highly enough!Tom Bath, Head of Marketing at The Economist
Katté & Co are exceptional and I would recommend them to anybody (apart from my competitors). They worked hard to quickly and successfully become an extension of our marketing function and have taken our paid social up two or three gears in a relatively short space of time. Even now after more than a year of working together they continue to impress me with their drive, enthusiasm and innovation. Long may our successful partnership continue!Chief Revenue Officer at The Diamond Store





























