Breakfast Bytes

Join us for the latest in our Breakfast Bytes^TM series where we’ll explore top tips for success for International this peak season.

We’ll cover:

• Market identification
• Budget planning
• Managing supply chain
• Product best practices
• Q & A

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Join us for the latest in our Breakfast Bytes^TM series where we’ll explore Discovery Campaigns and best practices to ensure you’re set up for success.

We’ll cover:

• What are Discovery campaigns?
• Audience targeting
• Campaign setup and best practices
• Q & A

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Join us for the latest in our Breakfast Bytes^TM series where we’ll help you get Black Friday ready!

We’ll cover a variety of topics including:

• Budget allocation
• Choosing the right channel mix
• Account structure + Smart Bidding
• Specific ad copy + extension recommendations
• Q & A

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Join us for the latest in our Breakfast Bytes^TM series where we’ll look at how to Future-proof your Google Ads account.

We’ll cover the three key areas to focus on in the next 12 months to future proof your accounts and ensure you don’t get left behind:

• First party data
• Smart bidding 2.0
• Broad Keywords
• Q & A

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Join us for the latest in our Breakfast Bytes^TM series where we’ll look at how to get the most out of your shopping campaigns.

We’ll cover:

• The current shopping landscape & opportunities
• The do’s and don’ts for shopping campaigns
• The future of shopping campaigns and how to succeed
• Q & A

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Join us for the latest in our Breakfast Bytes^TM series where we’ll look at how to step up your ad creative game.

We’ll cover:

• The importance of good creative to social success
• The do’s and don’ts of social creative
• The framework for success
• Q & A

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Join us for the latest in our Breakfast Bytes^TM series where we’ll explore CRO basics: the optimiser mindset.

We’ll cover:

• The importance of an optimised online experience
• Common misconceptions about optimising online experiences
• CRO Process in a nutshell
• Q & A

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Join us for the latest in our Breakfast Bytes^TM series where we’ll explore value based bidding.

We’ll cover:

• Why you should move from a CPA to a value based focus
• Different value based bidding strategies
• Best practice for implementation
• Q & A

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Join us for the latest in our Breakfast Bytes^TM series where we’ll explore why YouTube has become so important for more than just brand awareness.

We’ll cover:

• Account Structure and Audiences
• Cost Efficiencies
• TrueView for Action
• Creatives
• Q&A

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Join us for the latest in our Breakfast Bytes^TM series where we’ll explore paid search account structures, and why granular isn’t necessarily best.

We’ll cover:

• Traditional vs new account structure, pros and cons.
• Insight from our testing and best practice implementation
• Considerations when using smart bidding
• Q & A

Who should attend?

• You’re currently using Google Ads
• You’re using Smart Bidding but haven’t seen good results
• You’re currently using SKAGs (Single Keyword Ad Groups)
• Your Google Ads account has thousands of campaigns.
• You have questions you’d like an expert to answer about account structures

Can’t make this date? Sign up to hear about the next one.