Our Technology
Out-the-box solutions provided by the likes of Google and Facebook aren’t always well suited for your specific needs. If this is the case, we’ll build the solution that is right for your business.
A word of warning though, there are lots of scripts that are used by agencies to market themselves – they sound cool and ‘cutting edge’ but in reality add very little value in terms of performance (we know, we’ve tested them). So instead, we’ll listen to your actual business requirements and, only when they can add value, build bespoke solutions that make our jobs easier and our clients’ performance better.
A few components of our tech stack
Dashboards
Real-time, hourly & daily trackers monitoring all performance KPIs. A combination of API technology and Google Sheets makes for first class reporting suites.
Real-time Alerts
With baseline KPIs and min/max thresholds set, the team working on your account will be alerted immediately via email and SMS if any anomalies are detected on your account.
Bidding Scripts
Whilst Google's bidding strategies are getting pretty good (unfairly - they have more data points than we do), they're not always as appropriate as they can be for individual clients' needs.
Shopping Scripts
Setting bids on specific keywords for shopping, building out millions of product groups in minutes or automatically adding negatives to name just a few.
Housekeeping Scripts
Humans will miss tiny details when working across hundreds of campaigns with trillions of data points. Our machine technology won't - that's why it constantly monitors all accounts checking they adhere to our Best Practice Methodology.
Business Data Integration
Whether it's adjusting bids based on the weather, switching off campaigns when stock falls below a given threshold or pulling millions of real-time pricing into ads we can do it!
What Our Clients Say
Katté have achieved things we didn't think were possible with our Paid Search.Ben Farren, CEO at SPOKE
The team at Katté have worked incredibly hard to build up our platform, and I am extremely grateful for their support. They are very proactive in making suggestions for day-to-day account optimisations, and are consistently clear with sound recommendations for next steps. I highly recommend Katté & Co as a digital growth agency.Ciaran McClellan, Growth Director at ME+EM
Katté has driven growth beyond all expectations. They’ve more than doubled our investment on non-brand search whilst managing to maintain a stable CPA and actually increasing ROAS by 30%. A steep improvement from all other PPC agencies I’ve worked with before: I cannot recommend them more highly.Sullivan Gimaret, Head of Growth at SPOKE
Katté have been fantastic, they have developed a deep understanding of our business and our complicated, and long, customer journey. They’ve provided fantastic expertise as we’ve rapidly scaled channels whilst delivering major efficiency gains.Geoff Bull, CMO at Swyft
Katté & Co are that incredibly rare thing: a team who combine the care and attention of a small agency, with the expertise and results you demand of a large one. Our portfolio businesses and I have worked with a wide range of agencies, and Katté are one of the few I never hesitate in recommending.Alex Nurnberg, Investment Manager at Pentland Ventures
I have worked with Katté & Co for approx 2 years and the decision to hire them is one of the best of my career. Katté bring an honesty and clarity to our PPC and paid social campaigns that I haven’t experienced with any other agency. Their reporting is simple, informative and clear and their collaborative nature ensures that we get the best out of our budgets on an ongoing basis. I can’t recommend them highly enough!Tom Bath, Head of Marketing at The Economist
Amazing agency, highly recommend for your PPC needs. They reduced our CPA by 40% in just 6 weeks. They get on with work, reporting is fantastic, highly data driven (as you would expect) and take the time to really understand your business. Plus the people are great too.Fiona Grindlay-Kuzian, Head of Marketing at So-sure
We have always found Katté & Co to provide personal support remaining close to our business. It’s a pleasure to work with their team. The results have been (and continue to be) outstanding. I have no hesitation in recommending them.Ian Blackman, Chairman at Sealskinz