Our Technology
Out-the-box solutions provided by the likes of Google and Facebook aren’t always well suited for your specific needs. If this is the case, we’ll build the solution that is right for your business.
A word of warning though, there are lots of scripts that are used by agencies to market themselves – they sound cool and ‘cutting edge’ but in reality add very little value in terms of performance (we know, we’ve tested them). So instead, we’ll listen to your actual business requirements and, only when they can add value, build bespoke solutions that make our jobs easier and our clients’ performance better.
A few components of our tech stack
Dashboards
Real-time, hourly & daily trackers monitoring all performance KPIs. A combination of API technology and Google Sheets makes for first class reporting suites.
Real-time Alerts
With baseline KPIs and min/max thresholds set, the team working on your account will be alerted immediately via email and SMS if any anomalies are detected on your account.
Bidding Scripts
Whilst Google's bidding strategies are getting pretty good (unfairly - they have more data points than we do), they're not always as appropriate as they can be for individual clients' needs.
Shopping Scripts
Setting bids on specific keywords for shopping, building out millions of product groups in minutes or automatically adding negatives to name just a few.
Housekeeping Scripts
Humans will miss tiny details when working across hundreds of campaigns with trillions of data points. Our machine technology won't - that's why it constantly monitors all accounts checking they adhere to our Best Practice Methodology.
Business Data Integration
Whether it's adjusting bids based on the weather, switching off campaigns when stock falls below a given threshold or pulling millions of real-time pricing into ads we can do it!
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