Should you bid on your own brand terms?
As an agency, we often get asked ‘Why should we bid on Brand terms?’ ‘Isn’t it…
Just Exactly What Is Going On With Match Types These Days?
For years now there has been one thing that…
Katté & Co are a Top 100 Independent Agency
Katté & Co selected for The Drum's Top 100 Independent Agencies in the UK…
Google Fined £2.14 Billion - What's all the fuss about?
The European Commission (EC) have landed Google with a record £2.14bn fine…
Google Are Stopping Personalised Gmail Advertising
Google are to stop spying on consumer’s email content in Gmail (well, at…
Attribution + Artificial Intelligence
On Tuesday afternoon at 5pm, the team at Katté & Co gathered around the big…