5 great reasons to work in PPC

Ever Considered A Career In PPC? Working in PPC…


Campaign-level conversions & conversion action sets

Is it possible to count a specific conversion at the campaign level?Today, the…


Should you bid on your own brand terms?

As an agency, we often get asked ‘Why should we bid on Brand terms?’ ‘Isn’t it…


Smart(er) Bidding

Anyone who has recently been involved with any…


Pay for Conversions on the Google Display Network

GoogleAds launched plenty of new features in…


Google Fined £2.14 Billion - What's all the fuss about?

The European Commission (EC) have landed Google with a record £2.14bn fine…


Google Are Stopping Personalised Gmail Advertising

Google are to stop spying on consumer’s email content in Gmail (well, at…


Attribution + Artificial Intelligence

On Tuesday afternoon at 5pm, the team at Katté & Co gathered around the big…