Intelligent Tracking Prevention (ITP) and what it's all about

What is Intelligent Tracking Prevention (ITP)?ITP stands for intelligent…


Attribution + Artificial Intelligence

On Tuesday afternoon at 5pm, the team at Katté & Co gathered around the big…


Google Gets A Brand New Logo!

Today Google have announced the introduction of a new logo and identity…


Google Tag Assistant Recordings: Get The Most Out Of It

Yesterday saw the launch of this nifty little weapon to the ever expanding…


How To Remove Referral Spam from Google Analytics

What is referral spam? Referral spam is when your website gets fake referral…


Filter Internal Traffic Without Using IP Filters

As an analytics agency, one of the most common questions we get asked by…


How to Upgrade Legacy Google Tag Manager Accounts to the new UI (v2)

As you may know at the tail end of last year Google released an updated version…