Should you jump aboard the Smart Shopping hype train?
Should You Jump Aboard the Smart Shopping Hype Train?In recent times, Google’s…
Should you take your PPC in-house?
Should you in-house your PPC?This is a question that’s being asked a lot at the…
Intelligent Tracking Prevention (ITP) and what it's all about
What is Intelligent Tracking Prevention (ITP)?ITP stands for intelligent…
5 external factors that are killing your PPC efforts
PPC not delivering what you want it to?When done properly, PPC has proven to be…
Campaign-level conversions & conversion action sets
Is it possible to count a specific conversion at the campaign level?Today, the…
Should you bid on your own brand terms?
As an agency, we often get asked ‘Why should we bid on Brand terms?’ ‘Isn’t it…
Just Exactly What Is Going On With Match Types These Days?
For years now there has been one thing that…
