Should you bid on your own brand terms?

As an agency, we often get asked ‘Why should we bid on Brand terms?’ ‘Isn’t it…


Smart(er) Bidding

Anyone who has recently been involved with any…


Pay for Conversions on the Google Display Network

GoogleAds launched plenty of new features in…


Google Fined £2.14 Billion - What's all the fuss about?

The European Commission (EC) have landed Google with a record £2.14bn fine…


Google Are Stopping Personalised Gmail Advertising

Google are to stop spying on consumer’s email content in Gmail (well, at…


Attribution + Artificial Intelligence

On Tuesday afternoon at 5pm, the team at Katté & Co gathered around the big…


We're a top 30 UK Agency: Google picks Katté & Co for elite Elevator Programme!

Katté & Co has been identified for outstanding performance & strong…


Google Confirm Removal of Ads on Right Hand Side of SERPs

Google have confirmed that they are indeed rolling out changes globally to the…