Campaign-level conversions & conversion action sets
Is it possible to count a specific conversion at the campaign level?Today, the…
Should you bid on your own brand terms?
As an agency, we often get asked ‘Why should we bid on Brand terms?’ ‘Isn’t it…
Just Exactly What Is Going On With Match Types These Days?
For years now there has been one thing that…
Google Fined £2.14 Billion - What's all the fuss about?
The European Commission (EC) have landed Google with a record £2.14bn fine…
Google Are Stopping Personalised Gmail Advertising
Google are to stop spying on consumer’s email content in Gmail (well, at…
Attribution + Artificial Intelligence
On Tuesday afternoon at 5pm, the team at Katté & Co gathered around the big…
We're a top 30 UK Agency: Google picks Katté & Co for elite Elevator Programme!
Katté & Co has been identified for outstanding performance & strong…