105% increase in Revenue
7% above ROAS target

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7% increase in revenue
13% reduction in spend

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448% increase in non-brand search revenue
71% of PMax revenue from New Customers

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801% increase in shopping revenue YoY
304% increase in non-brand revenue YoY
180% increase in non-brand ROAS YoY

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450% increase in womenswear revenue
154% increase in Black Friday revenue
28% increase in revenue during Q4

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527% increase in orders
302% increase subscriptions
0% change in CPA

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159% increase in shopping revenue
111% increase in non-brand search revenue
1% CPA reduction

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7.4x increase in revenue
2.9x increase in cost
2.5x increase in ROAS

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+1,260% increase in Leads
-19% decrease in CPL

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+147% increase in transactions
-25% decrease in CPA

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