448% increase in non-brand search revenue
71% of PMax revenue from New Customers
801% increase in shopping revenue YoY
304% increase in non-brand revenue YoY
180% increase in non-brand ROAS YoY
450% increase in womenswear revenue
154% increase in Black Friday revenue
28% increase in revenue during Q4
527% increase in orders
302% increase subscriptions
0% change in CPA
159% increase in shopping revenue
111% increase in non-brand search revenue
1% CPA reduction
7.4x increase in revenue
2.9x increase in cost
2.5x increase in ROAS
+1,260% increase in Leads
-19% decrease in CPL
+147% increase in transactions
-25% decrease in CPA
+488% increase in avg. weekly profit
+5% increase in orders
+28% increase in CTR
+283% ROAS increase YoY
+122% Revenue increase YoY
-18% YoY Ad Spend