Meta restructure and creative output from Performance Studio increases efficiencies by 55% in just three months

Founded by entrepreneur Gary Ingram, The Diamond Store is one of the most trusted and reputable online jewellers in the UK. By showing a commitment to exceptional customer service, unwavering quality and competitive pricing it has become the largest player of its kind in the UK market.


The Diamond Store approached Katté & Co because of their creative capabilities and impressive track record. Having struggled to scale activity profitably with a heavily segmented account they were looking for a full service management solution with creative at its core.


The team started by implementing a new account structure, splitting campaigns based on genders and simplifying the funnel.
Next, our Performance Studio team updated existing creatives optimising them for social, focusing on length, asset size and cross-funnel messaging.

Tailoring creative across the funnel, rethinking previous concepts and testing new designs was a key part of the process.
Live ad sets also dropped from 280 in the period to 25, allowing consolidated data and more learnings to pass through the campaigns as at more efficient rate.



increase in spend (year on year)


increase in ROAS

The results really speak for themselves: off the back of our work together, we were able to scale year-on-year by 87% whilst at the same time increasing ROAS by 55% and decreasing CPA by 25%. 

Our Client Says

Katté & Co are exceptional and I would recommend them to anybody (apart from my competitors). They worked hard to quickly and successfully become an extension of our marketing function and have taken our paid social up two or three gears in a relatively short space of time. Even now after more than a year of working together they continue to impress me with their drive, enthusiasm and innovation. Long may our successful partnership continue!

Gary Ingram, Founder & CRO at The Diamond Store