The Challenge
Swyft had been operating for only a couple of months and wanted to scale their marketing activity in order to increase sofa sales. The brief was to grow customer numbers within a limited budget.
Our Solution
Katté & Co took a holistic view of all channels where the goal was to help Swyft scale online and not just via specific channels. This meant that Paid Search and Paid Social would have to grow individually and support growth across all channels. It was key to not only drive sales but also identify key performance metrics such as engaged users who could be converted via other channels.
Whilst having a perfect view of every channel’s contribution wasn’t possible it was key to make sure reporting reflected total online growth. By making the most of dedicated channel teams, the combined team at Katté & Co was able to help Swyft greatly whilst assigning budgets between channel that would maximise top line growth.
The Results
7.4x
increase in revenue
2.5x
increase in ROAS
2.9x
increase in cost
Katté & Co. used its tried and test best practiced structures for both Paid Search and Paid Social which built a strong foundation to scale activity. Ongoing testing and use of new features has meant that Swyft has seen some amazing consistent scaling to the point where the biggest hurdle has been stock – as the business has readjusted to smash these hurdles the future looks brighter than ever for Swyft.
Our Client Says
Katté have been fantastic, they have developed a deep understanding of our business and our complicated, and long, customer journey. They’ve provided fantastic expertise as we’ve rapidly scaled channels whilst delivering major efficiency gains.
Geoff Bull, CMO
The Katté team are a fantastic breath of fresh air. In an industry that is full of distractions and gimmicks they focus on what’s important for your business and keep your customer at the heart of what they do every day.
Keiran Hewkin, Founder & CEO