The Challenge
Sealskinz approached Katté & Co as they felt their current PPC campaigns weren’t delivering the return that they should or could be.
Our Solution
With experience inheriting long-running stagnated accounts, we conducted a thorough top to bottom audit to identify areas for improvement.
We completely rebuilt the Google Shopping structure creating three different campaigns each with differing priorities, allowing us to bid appropriately according to the search intent (and therefore predicted profitability) of keywords.
We implemented a complete account structure overhaul to bring the account in line with our Best Practice Methodology™ (BPM) allowing us to really segment queries by search intent which in turn allowed us to create very specific ad copy to increase Quality Score, decrease average CPC and ultimately increase overall profitability.
The Results
+74%
increase in ROAS
-10%
decrease in CPCs
-16%
decrease in Cost
+45%
increase in Revenue
Looking at year on year results, the stats are impressive!
Our Client Says
We have always found Katté & Co to provide personal support remaining close to our business. It’s a pleasure to work with the people that actively support your account rather than a small cog in an automated world. The results have been (and continue to be) outstanding. I have no hesitation in recommending them.
Ian Blackman, Chairman