The Challenge

Miappi approached Katté & Co having had limited success running small scale PPC campaigns in house. They wanted to scale up, without wasting money.

Our Solution

Initially focussed on Facebook advertising campaigns we soon realised that this wasn’t a particularly lucrative channel for Miappi as even with extensive optimisation it was generating CPAs that weren’t sustainable for the business.

Making the decision to move away from Facebook we persuaded Miappi to let us trial paid search. We haven’t looked back. We created tightly targeted campaigns for maximum quality score and trialled multiple verticals and search phrase themes to find the sweet spot. Starting with AdWords, we’ve since rolled out onto Bing and AdRoll to scale up our success.

The Results

+572%

increase in leads

-31%

decrease in CPA

+69%

increase in CVR

In just three months of working with Miappi we’ve delivered incredible growth. Have a look at what we’ve achieved in just three months.

Our Client Says

We’ve been working with Katté & Co for the last couple of years. We remain very impressed with their attitude, their service and the results they deliver.

Toby Britton, CMO