The Challenge

Having never run PPC before, Loco2 were looking for an agency partner who could cope with the fast paced growth and change of a start-up, but who also had the expertise and experience of managing multi-million pound campaigns.

After a competitive pitch process, Loco2 appointed Katté & Co over a number of larger network agencies. With low margins on train tickets coupled with much larger more established competitors with much larger budgets, we knew efficiency was a key KPI.

Our Solution

We started out by building the account with our Best Practice Methodology™ (BPM) breaking the account into core campaign types such as Generics, Carriers and a lot (hundreds of thousands) of specific Routes! This led to great early results with MoM improvements to all core KPIs.

Once we had gathered enough data we began structured testing of Google’s Smart Bidding & Smart Creative features. Over such a large account & when set up and managed correctly these deliver fantastic results and allow more time for our analysts to dive into the data & come up with the best strategies to continually improve performance.

The Results


decrease in CPA


increase in ROAS

The results have been fantastic and we’ve driven over £8million in revenue whilst consistently improving the efficiency of the advertising investment: month on month increasing ROAS and decreasing CPA.

Our Client Says

Katté’s team impressed me over any other biddable agency from the very start. Daily communications and reporting have been flawless and we have become a very strong team. I am impressed by what they have achieved so far, especially considering the competitive nature of the industry and the “high-speed” growth we are aiming for. It’s exciting to see the positive results that their hard work and dedication are producing.

Cristina Astorri, VP Marketing