Growing monthly transactions by over 500% whilst keeping CPA stable
Challenge
Ella & Co approached Katté with a relatively new Google Ads account that had been setup and run for a couple of months but were struggling to scale efficiently. They were effectively creating a category in what was already a very crowded and competitive market with well established market leaders dominating the SERPs.
They were looking for a partner who could lead on both strategy and implementation and deliver against ambitious growth targets at a sustainable efficiency (CPA).
Strategy
We built out a brand new account structure using our Best Practice Methodology leveraging all the tools of our PPC armoury including combining Broad Keywords and Smart Bidding along with a sophisticated smart shopping setup and image extensions.
We worked closely with the client to help them understand the true meaning behind their CPAs and ultimately determine a marketing CPA that made sense economically to the business.
Having identified that they were a premium offering competing in a market that was heavily saturated by discount messaging, we helped them steer away from discount or free delivery messaging in order to differentiate. We knew that moving away from this was key for success and for their longer term brand positioning.
On top of this we built a bespoke suite of reporting tools and dashboards that gave real time transparency on performance for all stakeholders of the business.
Results
We’ve been working with Ella & Co for 6 months now and have seen consistent scaling month-on-month whilst maintaining efficiency (a stable CPA).
The month 6 targets were reached within just 3 months and the account isn’t showing any signs of slowing down.
527%
increase in orders
302%
increase in subscriptions
0%
change in CPA
Our Client Says
Working directly with the analysts at Katté & co means we feel empowered to collaborate with them really effectively. They’re constantly giving us ideas and suggestions on ways to improve performance. Compared to previous agencies Katté & Co are so much more transparent in the methods they are using but also take the time to help us understand why they are using specific strategies.
Erica Hyde, Digital Marketing Manager at Ella & Co