The Challenge

Closet London approached Katté & Co as they felt they had done all they could with their PPC campaigns managing them in-house. They wanted to see what a performance agency could do with the account.

Our Solution

We started with a deep dive analysis of historical performance over the past few years. Fortunately for us there was lots of data in the account, even if it wasn’t performing at its best.

We completely re-built the account using the stats as our blueprint. Increasing keyword coverage, increasing relevancy and using our tried and tested Google Shopping strategy we targeted an increase in CTR and QS knowing the cost benefits that would bring in return.

The Results

+42%

increase in ROAS

-13%

decrease in CPCs

+19%

increase in CVR

+208%

increase in Revenue

3 years on, we continue to deliver exceptional Year on Year growth for Closet London from PPC. We’ve also recently starting playing with some Google Shopping specific algorithms and are excited at the prospect!

Our Client Says

Katté & Co consistently deliver a best in class PPC service. We’ve been working with them for over 3 years now and the results speak for themselves. How they manage to deliver such impressive growth every single year continues to amaze me. We’ve seen incredible growth as a business over the last 3 years and PPC has played a fundamental part in this. We’re looking forward to many more years of growth with Katté & Co as our paid media partner.

Julian Perera, Head of E-commerce