The Challenge
Case Luggage approached Katté & Co as they felt their current PPC campaigns weren’t performing as well as they could be. Case also knew that Shopping should play an important role for their business but weren’t convinced they were maximising profits.
Our Solution
Used to inheriting long-running stagnated accounts, we conducted a thorough top to bottom audit. We completely rebuilt the Google Shopping structure creating three different campaigns each with differing priorities, allowing us to bid appropriately according to the search intent (and therefore predicted profitability) of keywords.
We implemented a complete account structure overhaul allowing us to really segment queries by search intent which in turn allowed us to create very specific ad copy to increase Quality Score, decrease average CPC and ultimately increase overall profitability.
The Results
+283%
YoY ROAS
+122%
YoY Revenue
-18%
YoY Ad Spend
In just three months of working with Case we’ve delivered incredible growth. So as to discount seasonality we look at year on year statistics. We think they speak for themselves (and we’re only getting started).
Our Client Says
We have been very pleased with Katté & Co. In a short period of time they have over delivered on their pitch promise and we can’t ask more than that. They quickly got to grips with the category caselugggage.com operates in, which we both felt was essential in order to significantly grow the business. In addition they integrated well with our development team which means faster response times and allows us to be more nimble in our PPC strategy.
Nic Crossick, Managing Director at Case London Ltd