105% increase in Revenue
7% above ROAS target

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51% increase in Spend
114% increase in Revenue
21% reduction in CPA

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47% increase in ROAS
280% increase in Spend
459% increase in Revenue

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7% increase in revenue
13% reduction in spend

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87% increase in spend YoY
55% increase in ROAS YoY
25% decrease in CPA YoY

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448% increase in non-brand search revenue
71% of PMax revenue from New Customers

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90% increase in purchases from new customers
42% increase in CTR
26% decrease in conversion CPA

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801% increase in shopping revenue YoY
304% increase in non-brand revenue YoY
180% increase in non-brand ROAS YoY

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450% increase in womenswear revenue
154% increase in Black Friday revenue
28% increase in revenue during Q4

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221% increase in spend
17% decrease in CPA
182% increase in revenue

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