47% increase in ROAS
280% increase in Spend
459% increase in Revenue
7% increase in revenue
13% reduction in spend
87% increase in spend YoY
55% increase in ROAS YoY
25% decrease in CPA YoY
448% increase in non-brand search revenue
71% of PMax revenue from New Customers
90% increase in purchases from new customers
42% increase in CTR
26% decrease in conversion CPA
801% increase in shopping revenue YoY
304% increase in non-brand revenue YoY
180% increase in non-brand ROAS YoY
450% increase in womenswear revenue
154% increase in Black Friday revenue
28% increase in revenue during Q4
221% increase in spend
17% decrease in CPA
182% increase in revenue
527% increase in orders
302% increase subscriptions
0% change in CPA
159% increase in shopping revenue
111% increase in non-brand search revenue
1% CPA reduction