Develop Katté & Co’s marketing strategy working closely with the sales team to deliver successful marketing campaigns and initiatives to drive demand for and awareness of our agency within our target market (ambitious DTC ecommerce brands investing across Paid Search & Social).

• Devise and execute marketing strategies and tactics that drive leads and build awareness for Katté within our target market.
• Reporting on the marketing strategy, including tracking costs and calculating MQL and SQL costs from specific campaigns and initiatives via our CRM platform (Pipedrive) and Google Analytics.
• Define, own and manage the marketing budget.
• Identify opportunities to form partnerships with other companies to promote Katté and our services.
• Managing the agency’s website, blog, content creation and all agency collateral
• Which channels you choose and run with are up to you, but are likely to include:
  • Content ideation and production
  • Event marketing and management
  • Email marketing
  • LinkedIn content strategy (personal and company)
  • Case studies
  • PR and partnerships
  • Social Media (organic + paid)
  • Producing marketing collateral
• Working closely with the founder, Head of Biddable and Head of Partnerships to ensure that sales and marketing is joined up and all marketing activity is complemented by appropriate sales follow-up; providing required collateral to sales teams as required.
• Working with external design agencies/freelancers to produce compelling marketing collateral such as case studies, guides and playbooks.
• Leading on the new website project starting from agency selection through to delivery of the new website that reflects our brand, ethos and direction we are heading.

• Demonstrable marketing experience, ideally in B2B services (preferably a digital agency)
• Experience of devising and delivering marketing campaigns – from ideation to execution to reporting
• Knowledge of and interest in digital marketing (Paid Search + Social)
• Knowledge of LinkedIn
• A keen eye for detail
• An eagerness to learn, research and use initiative
• Excellent written and verbal communication and literacy skills
• Proven presentation and PowerPoint skills
• Enthusiasm and confidence with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment
• A good design eye and basic proficiency with Canva (or similar)

Preferred experience (not essential):

• An understanding of Paid Search & Paid Social and how it impacts the brands we work with
• An understanding of the sales process and how the marketing function can work harmoniously with it and support it
• Experience using WordPress CMS
• Experience using Campaign Monitor email marketing software (or similar)
• Facebook, LinkedIn and other ad platforms experience