Own Katté & Co’s new business strategy to deliver revenue growth across our Paid Search + Paid Social service offering by generating and helping to close new business through a mixture of both outbound and inbound sales.

You will have a clear understanding of how to identify, connect and build relationships with decision makers within our target market organisations. You will be nurturing these relationships over time and use our CRM to build a comprehensive view of key contact and opportunity information across our target markets.

You will work closely with Katté’s marketing function to shape the agency’s strategy and ensure you have what is needed to cut through the noise and resonate with our target prospects.

You will work closely with the Head of Paid Search and Head of Paid Social (and their respective teams) to manage the pitch process from beginning to end including commercial negotiations and contract signing.

Our sales process is extremely consultative and at no point should our prospects feel like they are being ‘sold at’.

• Devise and execute outbound strategies and tactics that drive qualified leads within our target market.
• Reporting on the outbound strategy, including setting and monitoring KPIs and forecasting new business to help the delivery teams plan for new business generated from your strategies.
• Operate & maintain our CRM system (Pipedrive) ensuring it is completely up-to-date on a daily basis.
• For in-bound enquiries you will be responsible for qualifying prospects against our new business criteria via telephone and face-to-face meetings. During these meetings you will be having highly consultative conversations with senior level decision makers. You will be asking questions to understand the customer’s needs and objectives and whether or not they are a good fit for Katté all the while ensuring that Katté are presented as the market leaders in Paid Search + Social for ecom.
• Responsible for owning the annual and quarterly new business revenue targets.
• End to end lead management from enquiry through to contract signatures. Including cold/dead leads which should be nurtured back to life where possible.
• Weekly reporting on your current pipeline and outbound activity.
• Working closely with the Marketing Manager on various tactics and campaigns which is likely to include Events, Webinars + Content promotion via our website and LinkedIn.
• Feeding back intel to Marketing such as what content resonates well with prospects and the common problems and challenges that prospects are facing.
• Manage the pitch process including co-ordinating the pitch team members, the pitch decks and run throughs and rehearsals making sure that all client facing pitches that are delivered are meeting our high standards.
• Keep up to date with latest industry trends and news in order to spot “news jacking” opportunities as a way of sparking new relationships or developing existing ones.

• 2+ years of outbound business development experience (preferably at a digital agency or SaaS business that targeted C-suite, directors and senior decision makers)
• Experience and a proven track record of building and owning the outbound sales strategy for a digital agency or SaaS business.
• Experience working with marketing teams to craft content for outreach purposes that resonates with and stands out to our target audience.
• Credible subject knowledge across Paid Search + Social (you will be leading highly consultative calls with senior level decision makers within our target audience)
• Results and targets driven: you will have a hunger to track, measure and report on your performance.
• Expert knowledge of LinkedIn
• A keen eye for detail and an eagerness to learn, research and use initiative
• Excellent written and verbal communication and literacy skills
• Proven presentation and PowerPoint skills
• Enthusiasm and confidence with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment
• CRM software experience (Pipedrive a bonus!)Preferred experience (not essential):
• A good design eye and basic proficiency with Canva (or similar)
• Experience using WordPress CMS
• Experience using Campaign Monitor email marketing software (or similar)