Google Fined £2.14 Billion – What’s all the fuss about?

In the wake of the EU’s latest jab on the US tech scene we look at what’s actually happened and what’s likely to happen now.


Google Are Stopping Personalised Gmail Advertising

Google are to stop spying on consumer’s email content for advertising purposes.


RAR Digital Awards Winners!

Katté & Co scoop Digital RAR Award in the only truly independent and unbiased industry awards.


Attribution + Artificial Intelligence

Our take home thoughts from this year’s Google Next Marketing Keynote.


We’re a top 30 UK Agency: Google picks Katté & Co for elite Elevator Programme!

Katté & Co has been identified for outstanding performance & strong agency growth by Google and been given a place on the elite Elevator Programme.


We’ve Been Shortlisted for 4x RAR Digital Awards

We’re thrilled to announce we’ve been shortlisted for not 1, but 4 RAR Digital Awards!


Google Set To Reward The Use Of Please And Thank You With Sparkling Search Results

We’ve been thinking Google could really teach the world a lesson in manners.


Katté & Co Shortlisted for Two RAR Digital Awards

We’re thrilled to announce we’ve been shortlisted for not 1, but 2 RAR Digital Awards!


What Instagram Updates Could Mean For PPC

The growing popularity of digital assistants could lead to a new kind of optimisation, that we’re calling Digital Assistant Optimisation.


Google Confirm Removal of Ads on Right Hand Side of SERPs

Having tested the changes “for years now” they are rolling out changes globally that will see no ads on the right hand side of SERPs.


Is Siri Changing The Game For SEO?

The growing popularity of digital assistants could lead to a new kind of optimisation, that we’re calling Digital Assistant Optimisation.


Rethinking External Links

Think twice when setting an external link to open in a new tab. We discuss the pros and cons of this commonly used practice.


We’re Hiring!

We’re on the hunt for an ambitious graduate with bundles of common sense. This is an exciting opportunity for someone looking to develop seriously in-demand skills.


Google Gets A Brand New Logo!

Summary and review of Google’s latest weapon in the analytics arsenal. Why we think it’s so great plus tips on how to get the most from it.


Google Tag Assistant Recordings: Get The Most Out Of It

Summary and review of Google’s latest weapon in the analytics arsenal. Why we think it’s so great plus tips on how to get the most from it.


How To Remove Referral Spam from Google Analytics

Fed up with referrals from spam domains ruining your data in Google Analytics? This simple guide shows you how to get rid of it once and for all.


Who Google Thinks Will Win the UK General Election 2015

We take a look at the search trends on Google to see who is the most popular candidate…


Filter Internal Traffic Without Using IP Filters

This guide will show you how to remove internal visits so they’re not skewing your data in analytics without the need for static IP addresses.


How to Upgrade Legacy Google Tag Manager Accounts to the new UI (v2)

As you may know at the tail end of last year Google released an updated version of


Split Testing: Boys Bums vs Girls Bums

We take a look at the latest round of Email Marketing work from EasyJet. Happy bums!!


Website launched!

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.