Blog

We take a deeper look at several of the reasons, including audience-based bid adjustments and low search volume.

Katté & Co is proud to be shortlisted in the prestigious Drum Recommends Digital Awards 2019 in three categories.

Katté & Co is proud to be shortlisted in the prestigious UK Search Awards 2019 in the Most Innovative Campaign category.

Discover more about Smart Shopping and how it can boost your Ecommerce profits.

The pros and cons of in-housing your PPC efforts versus using a specialist biddable agency.

Read this guide to learn more about Intelligent Tracking Prevention (ITP) and how it impacts your Google Analytics data.

Even the best PPC campaigns can fail to deliver the results you’re expecting if external factors haven’t been properly considered.

Working in PPC is awesome and here are five great reasons why you should consider starting a career in it.

These features not only save you time, make conversions more organised and more granularly controlled, but also increase the flexibility of Smart Bidding!

A frequently asked question with a data-driven answer for you...

Step by step instructions to measure embedded GeckoEngage forms within Google Analytics.

What do Google's recent changes to exact match mean for advertisers and the future of bidding? Here's our take.

Not a piece on Smart Bidding, rather a piece on how we can Bid Smarter. Top 3 mistakes to avoid when it comes to bidding!

We’ve been testing out the new bidding strategy since beta stage and have compiled our initial learnings and thoughts so far.

Katté & Co scoop Digital RAR Award in the only truly independent and unbiased industry awards.

Katté & Co named in the Top 100 Independent Agencies.

In the wake of the EU's latest jab on the US tech scene we look at what's actually happened and what's likely to happen now.

Google are to stop spying on consumer's email content for advertising purposes.

Katté & Co scoop Digital RAR Award in the only truly independent and unbiased industry awards.

Our take home thoughts from this year's Google Next Marketing Keynote.

Katté & Co has been identified for outstanding performance & strong agency growth by Google and been given a place on the elite Elevator Programme.

We've been thinking Google could really teach the world a lesson in manners.

The growing popularity of digital assistants could lead to a new kind of optimisation, that we're calling Digital Assistant Optimisation.

Having tested the changes "for years now" they are rolling out changes globally that will see no ads on the right hand side of SERPs.

The growing popularity of digital assistants could lead to a new kind of optimisation, that we're calling Digital Assistant Optimisation.

Think twice when setting an external link to open in a new tab. We discuss the pros and cons of this commonly used practice.

We’re on the hunt for an ambitious graduate with bundles of common sense. This is an exciting opportunity for someone looking to develop seriously in-demand skills.

Summary and review of Google's latest weapon in the analytics arsenal. Why we think it's so great plus tips on how to get the most from it.

Summary and review of Google's latest weapon in the analytics arsenal. Why we think it's so great plus tips on how to get the most from it.

Fed up with referrals from spam domains ruining your data in Google Analytics? This simple guide shows you how to get rid of it once and for all.

We take a look at the search trends on Google to see who is the most popular candidate...

This guide will show you how to remove internal visits so they're not skewing your data in analytics without the need for static IP addresses.

As you may know at the tail end of last year Google released an updated version of

We take a look at the latest round of Email Marketing work from EasyJet. Happy bums!!

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.