Yesterday, on 2nd May 2024, we were delighted to host our event, “From Awareness to Purchase: Driving Growth with Video” at the iconic Google HQ in Kings Cross. The event brought together an exclusive group of multichannel D2C ecommerce advertisers, offering a deep dive into leveraging video for maximum performance throughout 2024.
We heard some amazing talks:
- Share of Search & 2024 Success: Alex delivered an insightful session on the significance of share of search in driving success this year.
- YouTube & Demand Generation: Andreas Stefanou from Google provided an in-depth look at YouTube’s role in demand generation
- Creative Strategy: Charlotte from Katté & Co shared winning strategies for creating compelling video content.
- Case Study: Crew Clothing: Justas Stanisauskas presented a fascinating case study showcasing how we helped Crew Clothing to harness video to drive meaningful growth.
The event also featured a dynamic panel discussion on “Growth Through Video,” hosted by Caroliny De Paula. Panelists Charlotte, Justas and Andreas discussed the transformative power of video marketing and fielded some great questions from the audience.
