British womenswear brand The Fold have appointed Katté & Co to handle their Global Paid Search + Paid Social brief for 2023.

The Fold have instructed Katté & Co to grow their marketing acquisition efforts in the UK and US, using a holistic strategy across Paid Search and Paid Social. Katté’s creative division, Performance Studio, will be tapped into to create high performing ads, to ensure success is delivered.

Founded in 2012 by Polly McMaster, a former finance professional with a love of fashion, The Fold was created to meet the demand for beautiful and stylish yet work-appropriate clothing. The brand is known for its high-quality, timeless styles and is now the go-to for workwear and smart event dressing for today’s modern woman.

“We are thrilled to have Katté & Co on board as our new paid media agency. Their deep ecommerce experience and innovative approach to both Paid Search + Paid Social made them the clear choice for us. We were looking for an agency who could not only deliver against some ambitious growth targets but also lead the strategic development of our paid media and take it to the next level and we are confident that Katté are just that.”

Jocelyn Dowden, Marketing Director at The Fold

“We are thrilled to be working with such an iconic British brand, especially one with such an inspiring mission of empowering women to achieve their ambitions. We’re excited to help more women discover The Fold and fill their wardrobes with their beautifully crafted pieces.”

Tom Katté, MD and founder, Katté & Co

To find out more about The Fold, visit their website.

To find out more about how Katté & Co, get in touch.