Luxury women’s designer clothing brand ME+EM have renewed their paid media partnership with Katté & Co. This will see the agency continue to support the brand with new customer acquisition via paid search, shopping & YouTube campaigns.
Created by Clare Hornby in 2009, ME+EM are a British womenswear brand founded on giving women contemporary trends that they can actually function and look great in. ME+EM pride themselves on creating flattering and functional pieces with wear-forever appeal.
To date, Katté has restructured search campaigns and worked to scale non-brand search activity, expanding reach to find new customers using YouTube ads. A combination of creative and audience testing has led to increasing video engagement to maximise sales for top converting audiences. This has delivered a 8x increase in non-brand search revenue quarter-on-quarter while quadrupling ROAS.
“Renewing our partnership with Katté & Co was an easy decision. We’ve been really happy with the results we have been getting and are now ready for the next part of our growth.”
Ciaran McClellan, Growth Director at ME+EM
“We’re thrilled to be extending our partnership with ME+EM. They’re a great British brand and one of the leading lights in D2C ecommerce. We’re proud of all that we’ve achieved together so far, and look forward to playing a key role in ME+EM’s continued growth over the coming years”.
Tom Katté, MD and founder, Katté & Co
To find out more about ME+EM, visit their website.
To find out more about how Katté & Co could help to drive growth for your UK or international business, get in touch.