5 great reasons to work in PPC

Working in PPC is awesome and here are five great reasons why you should consider starting a career in it.

Defining success in PPC is straight forward: your clients give you goals to work towards and your impact can be measured in quantifiable results.
Also, you never feel like you’re just a cog in a machine, you can actually see the impact of all those hours spent building up, analysing and optimising your clients’ accounts. It’s extremely rewarding and motivating to reap the fruits of your hard work. After all, you’re helping business’ grow and realise their dreams!

Working in PPC is interesting, it can be a very high pressure environment at times, but I’ve never had a dull day, there is so much to do and to learn! You never run out of data to analyse or experiment with and you can truly learn something new every day. The possibilities are endless.

Data analysis, e-commerce management, lead generation, ad copywriting and strategic planning are only a few of the extremely valuable skills you can learn with this profession. Also, having different clients allows you to get exposure to a variety of different companies: from small startups to international businesses. They will all have their different goals and quirks, with the only common denominator being the invaluable commercial awareness you’ll gain from them. PPC can give you an invaluable insight into the way our world works.

Here’s one of my personal favourites. Contrary to popular belief, we don’t like spamming ads everywhere just to ruin people’s internet experience. We actually love and work hard to show the right ads in front of the right people, at the right time and place. When you accomplish that, you feel like you’ve almost got super powers. I don’t know about you, but I’ve always wanted to be able to read minds!

Finally, PPC is a young and dynamic industry. There is always a new bidding strategy or a new feature to try, so you’ll need to be eager to learn and not be afraid of change. The fast pace at which things change and evolve in the industry is truly impressive!

If all or most of the points above are of interest to you, PPC may actually be the perfect career choice for you! Check out our careers page to see what roles you might be interested in, we’re looking to add driven and enthusiastic people to our award winning team.